Influence Unleashed
Unlock the persuasion strategies trusted by Fortune 500 leaders to win clients faster, secure buy-in, and grow revenue now.
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Clients stall. Deals die. Revenue slips away.
When the economy tightens, clients delay with “not now” or “let me think about it.”
Hesitation drains revenue and erodes confidence. Deals drag out, momentum dies, and money slips off the table.
If you can’t move people to “yes,” your pipeline stalls, deals disappear, and growth starves. You don’t have to accept that as the new normal.
At this 2-day event, you’ll master the science of turning hesitation into action—so you protect revenue, close faster, and win even in volatile markets.
Turn hesitation into yes.
Apply proven persuasion strategies to thrive in today’s economy.
This 2-day live event gives you timeless persuasion principles—updated for today’s challenges—so you win more yeses, move people faster, and grow your business in 2026.
You'll learn:-
Refresh your command of Cialdini’s 7 Persuasion Principles—why they’ve endured for decades and why they’re more urgent now.
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Apply persuasion in uncertain markets—turning stalled deals into confident yeses.
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Move faster from sales to leadership—closing more opportunities with less resistance.
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Cut through the noise of AI and automation—so your message gets heard and acted on.
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Use practical tools to stop losing deals you should already be winning
Warren Buffett
“‘Influence’ is one of the best business books of all time.”
Gwyneth Paltrow
“This ‘Influence’ is a classic: it delves into how and why influence works and the specific dynamics at play when leading a company.”
Alex Hormozi
“Influence’ is a must-read for entrepreneurship, sales, and marketing.”
Tobias Lutke
“‘Influence’ is a book that made me a billionaire.”
Russel Brunson
"I've been a fan of Dr. Cialdini for 2 decades! His work has had an insane impact on my business and life - thank you!"
Tamsin Henderson
“I recommend inhaling anything you can get your hands on by Robert Cialdini — books, podcasts, videos. He is the undisputed master of all things persuasion.”
Guy Kawasaki
Silicon Valley Venture Capitalist
“Cialdini is the ‘Godfather of Influence.’ His book is the guiding light for how I conduct business – and in many ways how I live my life.”
Richard Thaler
“If the President had to have one advisor with him at all times, my nomination would be Bob Cialdini, the world’s most practical social psychologist, and the master of ‘Influence’.”
Rory Sutherland
“His work in codifying human behavior, has been priceless.”
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Dr. Robert Cialdini has spent his career uncovering the science of why people say yes. His landmark books, Influence and Pre-Suasion, have sold more than 10 million copies in 48 languages and are recognized as the definitive works on persuasion and behavioral science.
His research has shaped Fortune 500 companies and trained thousands of employees at Apple, Google, Microsoft, and beyond. Global leaders like Warren Buffett, Elon Musk, and Jeff Bezos cite Influence as one of the most important business books ever written.
Now, Dr. Cialdini and his hand-picked team of Cialdini Method Certified Trainers (CMCTs) are making his proven principles actionable for today’s leaders and entrepreneurs—so you can win trust faster, drive decisions, and grow your impact in an economy where hesitation is the default.
Joe Polish is one of the world’s most sought-after marketers and the founder of Genius Network® and GeniusX®, two of the highest-level entrepreneur masterminds. He began by turning a struggling carpet-cleaning business into a million-dollar company, then created Piranha Marketing, which helped thousands of small business owners transform their growth.
Today, Joe has advised national brands and top entrepreneurs, generating hundreds of millions in client revenue. He hosts the podcasts I Love Marketing, 10XTalk, and Genius Network Interviews, and is the author of What’s In It For Them?
Beyond business, he founded Genius Recovery and Artists For Addicts to reframe how the world views and treats addiction.
Dr. Gregory Neidert is the Director of Training, Consulting, and Certification for INFLUENCE AT WORK, the organization he co-founded with Dr. Robert Cialdini and Bobette Gorden. With more than 35 years of teaching and research in the science of social influence, Dr. Neidert is recognized for bridging rigorous behavioral science with real-world business application.
He is the creator of the Core Motives Model of Social Influence, a framework that shows individuals and organizations how and when to employ Cialdini’s Principles of Influence for maximum impact. His applied research and training have helped Fortune 50 companies, government agencies, and private organizations solve large-scale social and organizational challenges through ethical persuasion.
Dr. Christopher Phelps is a dentist, Amazon bestselling author, entrepreneur, and the CEO of the Cialdini Institute. Based in Charlotte, NC, he has built and scaled multiple successful practices, growing revenue tenfold in just seven years and achieving consecutive $1 million growth years by optimizing operations.
To solve his own marketing challenges, Dr. Phelps developed the Call Tracker ROI and Golden Goose Scheduling systems, which increased new patient flow from 60 to over 300 per month while cutting marketing costs by 74%.
As a Cialdini Method Certified Trainer (CMCT) and now CEO of the Institute, Dr. Phelps equips leaders, entrepreneurs, and dental professionals with the science of ethical influence and persuasion to accelerate growth, increase conversions, and solve real business challenges.
Why attend now?
As AI reshapes sales, marketing, and leadership, mastering the Principles of Influence is no longer optional — it’s the difference between leading the market and being left behind.
Known worldwide as the Godfather of Influence, Dr. Robert Cialdini’s research has guided Fortune 500 companies, global leaders, and entrepreneurs for decades. Today, these principles are the proven tools to cut through automation, win trust in uncertain times, and move people to act.
If you want to protect revenue, gain buy-in, and close the gaps AI can’t, this is the moment to act.
FAQ
You’ll learn how to apply Dr. Robert Cialdini’s 7 Principles of Influence in real-world business situations. From closing more deals and winning client trust to leading teams and driving change, you’ll walk away with a practical playbook of strategies that are backed by decades of scientific research and proven to work in any industry.
The event will be held on 5 and 6 december 2025.
This program is designed for leaders, entrepreneurs, sales professionals, marketers, consultants, and executives who need to win buy-in, close opportunities faster, and move people to action ethically and effectively. If your success depends on influencing others, this event is for you.
Only 75 seats are available.
Yes. All attendees (in-person and online) will receive access to recordings of the sessions so you can revisit key lessons anytime.
Yes, as long as seats remain available. Simply contact our team, and we’ll apply your online ticket investment toward an in-person ticket.
To get the full benefit, we strongly recommend attending both days. However, if you can only make one day live, you’ll still receive recordings of the full event so you don’t miss any content.
Most conferences overwhelm you with endless sessions and generic advice. This event is laser-focused on one thing: Influence. You’ll learn directly from the world’s leading authority, Dr. Robert Cialdini, and a handpicked team of experts. Every session is built to give you actionable tools you can apply immediately — no fluff, just proven science that drives results.
