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Cialdini Institute
Events & Workshops

Two days. Then you use it on Monday.

Most people know the seven principles from the book and still lose the room. In two days you practice them until they hold under pressure, with Dr. Cialdini's own certified faculty. Elsewhere? Tell us where you are and we will let you know when one opens near you.

Tell me when one opens near me

His books: 4.6/5 from 24,000+ Amazon ratings · 7M+ sold in 44 languages

Coming up

At a glance

Who it's for
Teams and professionals who want hands-on practice with the principles
Format
Two days, hands-on, in person or virtual · public workshops or in-house for your team
Taught by
Cialdini Method Certified Trainers (CMCTs) only
You get
Practice on situations from your own work, at round tables with a facilitator
Price
Quoted for in-house teams · public dates go to the waitlist first
Why attend

A Cialdini workshop turns the science of persuasion into skill you can use on Monday.

Every session is built around Dr. Cialdini's seven principles (reciprocity, commitment, social proof, authority, liking, scarcity, and unity) and led by a Cialdini Method Certified Trainer®. You bring real influence challenges; you leave with a repeatable, ethical method and the credibility of the source.

  • Diagnose where your current approach loses people, and fix it with evidence.
  • Practice each principle in live application labs on your own deals and decisions.
  • Leave with a personal influence playbook and a certificate of completion.
Portrait of Dr. Robert Cialdini, smiling
Dr. Robert Cialdini, founder · Regents' Professor Emeritus, ASU
Public Workshops

The POP® Workshop, in the room

Influence at Work logoAn Influence at Work® program

Tuesday, November 3, 2026 · 12:30pm ET

Free live webinar · 90 minutes

Registration open

Recognize Manipulation

Learn how to spot manipulative sales tactics, avoid being pressured into bad decisions, and build the trust that turns hesitant prospects into confident buyers.

Online, live

Save My Free Seat

Want it for your own team? Request a private POP® Workshop for your team

From Past Workshops

The seats fill with people like you.

A full room of participants at round tables during a Principles of Persuasion workshop
A Principles of Persuasion workshop, 2019
Workshop participants writing on their worksheets at a shared table
Worksheet exercises at a POP workshop
Dr. Robert Cialdini with a full workshop cohort holding signs about the principles
A POP cohort with Dr. Cialdini
Start here

Not ready to register? See your influence profile first.

Take the Cialdini influence assessment to learn which of the seven principles you already use well and where you lose people. It takes a few minutes, and it's the clearest way to choose the right workshop or program for you.

Take the Assessment
In Their Words

What two days in the room are worth.

Named attendees of Principles of Persuasion workshops, in their own words.

Read 1,028 reviews from participants, readers, scientists and business leaders.

  • “Your 2-day Principles of Persuasion class was fantastic. Every moment was engaging and filled with gold. Someone else could make that material boring, but you made it compelling and enjoyable. I want to take it again because I know I only absorbed a fraction.”

    Jeff Braun

    Vantage Point Financial

  • “Dr. Cialdini’s program was the best I have taken in 25 years of taking courses . Not a day goes by that I don’t apply one or more of the principles in my work and with my family. This material is like a hidden gem which I am glad that I discovered!”

    Dr. Randall Bennett

  • “POP was an excellent mix of theory and practical real-life application. I would recommend it to anyone who wants to get people to say ‘yes!”

    Calvin Foo

    Head of Partnership Academy at AIA Group

  • “This is the first course I’ve taken where with each new lesson introduced; I could not help but think about how I would apply it to a current business problem I am encountering.”

    Edwin Chan

    Account Executive, FedEx

  • “This course is an absolute game-changer for mindset, language and actionable tasks to make our patients realize what they need and make them want it ethically.”

    Dr. Danny Watson

    Ash Dental Practice

  • “Great session with our customers, most of them CIOs of multinational companies. Dr. Cialdini managed to combine theory with practice in such a way that we all left the session with ideas to put into practice.”

    Maria Asuncion Gonzalo Orden

    Marketing Director