Influence Amplified

May 10-11 - Phoenix, AZ

How to Apply Behavioral Science to Ethically Reach Your Goals

  • Get a YES more frequently
  • Raise conversions and accelerate growth
  • Set yourself apart and build stronger relationships
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Dr. Cialdini is welcoming you at Arizona Grand Resort & Spa

How to Win with Behavioral Science

This conference is completely tailored to learning how to apply behavioral science to ethically reach your goals, and to accelerate what you aim to accomplish in 2024 - and beyond.

It will reveal practical insights to succeed in marketing, sales, leadership, negotiation, and communication.

How to Win with Behavioral Science

Endorsed by the Best in Business

Ask 100 of the world’s top CEOs and entrepreneurs, including Elon Musk, Mark Cuban, and Jeff Bezos - and the book most frequently mentioned as their best business book is ‘Influence’. Why?

Because Dr. Cialdini shows like nobody else how to ethically, efficiently, and effectively apply behavioral science to reach your goals. You now have the opportunity to witness this firsthand and… benefit.

Best in business

Don't miss out, because there are limited spots, and we’re expecting high demand, since Phoenix, AZ is Dr. Cialdini’s home ground.

Influence Amplified

How to Apply Behavioral Science to Ethically Reach Your Goals

May 10-11

Phoenix, AZ

Arizona Grand Resort & Spa

What Influential Business Leaders Say


Joe Polish

Founder Genius Network

The new ‘Influence’ is nothing short of a masterpiece. The writing is both timeless and worth reading immediately.


Tobias Lütke

Founder Shopify

“‘Influence’ is a book that made me a billionaire.


Alex Hormozi

Entrepreneur, investor

“Influence’ is a must-read for entrepreneurship, sales, and marketing.”

Gwyneth Paltrow-1-1

Gwyneth Paltrow

Oscar-Winning Actress, CEO goop

“This ‘Influence’ is a classic: it delves into how and why influence works and the specific dynamics at play when leading a company.”


Guy Kawasaki

Silicon Valley Venture Capitalist

“Cialdini is the ‘Godfather of Influence.’ His book is the guiding light for how I conduct business – and in many ways how I live my life.”


Tim Ferriss

Lifestyle Expert and Bestselling Author

“I would really encourage people to study books like Influence,’ so you get a fundamental set of principles that you can apply online, offline, to different tools, to direct copy, to complex sales in big organizations…”

Warren Buffett

Warren Buffett

CEO Berkshire Hathaway

Influence’ is one of the best business books of all time.”

gerry allen 2

Gerry Allen

Former Vice President IBM

“I have always been impressed with his integrity, his honesty, his high ethics standards, the way that he conducts his life and his business.”


Tamsin Henderson

Owner Copy Kooks

“I recommend inhaling anything you can get your hands on by Robert Cialdini — books, podcasts, videos. He is the undisputed master of all things persuasion.”


Charlie Munger

Vice Chairman Berkshire Hathaway

“Robert Cialdini has had a greater impact on my thinking than any other scientist.”

Chris Voss

Chris Voss

Wall Street Journal Best-Selling Author

“Anyone who wants their abilities in communication or negotiation to be at their highest level has to read Robert Cialdini's book. Your knowledge base is simply incomplete without it.”

Constance Dierickx 2

Constance Dierickx

The Decision Doctor

“Cialdini is the expert on influence. His research reveals principles that any leader, or any person for that matter, can apply.”

Rory Sutherland-1

Rory Sutherland

Vice Chairman Ogilvy & Mather

“His work, in codifying human behavior, has been priceless.”

Naval Ravikant

Naval Ravikant

Entrepreneur and Angel Investor

Influence’: classic, classic book. Everybody should read it, memorize it, and understand that the way that people influence other people is consistency, liking, authority, social proof, scarcity, and reciprocity.”

Annie Duke-1

Annie Duke

Professional Poker Champion

“Robert Cialdini is a pioneer in translating complex scientific work into a fun and digestible form that the rest of us can understand and benefit from.”

Barry Ritholtz-1

Barry Ritholtz

Chairman and CIO Ritholtz Wealth Management

“Dr. Robert Cialdini has long been recognized as a leading voice in the fields of persuasion, compliance, and negotiation.”

How You Will Benefit

Stop chasing your goals without knowing how people behave, because eventually you’ll fall behind and lose to your competition.

After the Influence Conference, you won't make these common mistakes anymore:

❌ Making decisions based on gut feelings and assumptions
❌ Trying to convince people with endless arguments
❌ Using threats and fear tactics to get things done

Instead, you’ll return as an influential business leader:

✅ Knowing how to present your case to boost conversions
✅ Solving your challenges using a science-based approach
✅ Using ethical influence strategies to get a YES more frequently

Of course, you are free to choose. But don't wait too long, because tickets are limited and we’re expecting high demand.

Your 2-Day Persuasion Power Package


Day 1 (May 10)

Day 2 (May 11)

The Systematic Study of Persuasion: Where We Have Been and Where We Are Going
- Dr. Robert Cialdini
How to Select the Right Influence Principle for the Right Influence Situation
- Dr. Gregory Neidert
Enhancing the Coaching Experience via Influence Awareness
- Brian Ahearn
Making the Practice of Influence a Key Driver in Your Organization
- Dan Norris
Elevating Sales Success with Persuasion Science
- Brian Ahearn
Boost your Online Results with Behavioral Science
- Bas Wouters
Building Human Connections in a Digital World
- Dr. Robert Cialdini
Business Cases of Influence in Action
- Dr. Gregory Neidert
Real Applications of Online Influence
- Bas Wouters
Pre-Suasion: The Little-known Secret of Top-Scoring Communicators
- Dr. Robert Cialdini

Meet Our Speakers

Dr. Cialdini

Dr. Robert Cialdini

Dr. Cialdini, the author of the groundbreaking book, Influence, and Co-Founder of Cialdini Institute is widely regarded as the “Godfather of influence” because of his 40+ years of scientific research on the psychology of influence.
Dr. Gregory Neidert

Dr. Gregory Neidert

Dr. Neidert has spent more than 35 years teaching & researching the science of social influence. He specializes in applied research which identifies solutions to remedy large scale social and organizational problems.
Bas Wouters

Bas Wouters

Bas is an expert in the field of persuasion and behavior design. He is the Co-Founder & CEO of the Cialdini Institute. Bas authored the Dutch bestselling book ‘Online Influence’, and has coached and trained hundreds of professionals worldwide to increase their offline and online success.
Dan Norris

Dan Norris

Dan specializes in the science of ethical influence, organizational culture, creativity, sales, and leadership. For over 25 years, Dan has contributed to measurable increases in performance, customer and employee satisfaction, and millions in additional revenue.

Brian Ahearn

Brian Ahearn

Brian is the Chief Influence Officer at Influence PEOPLE, LLC. A dynamic international keynote speaker, trainer, coach and consultant, he specializes in applying the science of influence and persuasion in everyday situations.

“I’ve devoted my entire career to the science of persuasion. Now it's time to share my knowledge with you, and help you be successful.”
Robert Cialdini

– Dr. Cialdini

New York Times best-selling author & founder Cialdini Institute

Celebrating 40 Years of Influence

Dr. Robert Cialdini is an award-winning and New York Times best-selling author. His books have sold over 7 million copies in 48 languages. This year, we’re celebrating the 40th anniversary of 'Influence,' which has become the seminal publication on how to ethically, efficiently, and effectively apply the science of influence to reach your goals.

Influence Amplified is entirely focused on professionals who answer all three of these questions with a resounding YES.

Of course, you’re free to choose. But choose wisely, because there are limited spots, and we’re expecting high demand, since Phoenix, AZ is Dr. Cialdini’s home ground.

Ready to Reach Your Goals?

Don't miss out, because there are limited spots, and we’re expecting high demand, since Phoenix, AZ is Dr. Cialdini’s home ground.

Influence Amplified

How to Apply Behavioral Science to Ethically Reach Your Goals

May 10-11

Phoenix, AZ

Arizona Grand Resort & Spa