Influence Amplified

In his opening keynote, Dr. Robert Cialdini will describe the past, present, and future of the systematic study of persuasion. That review will reveal which conclusions we can draw from those types of systematic study that we can have most confidence in for increasing our persuasive success.

After this keynote, you’ll be able to:

• • Understand why our era's study of persuasion is unique in all of human history
  • Understand why fundamental influence principles boost persuasion even when your audience knows them
  • Identify the best future uses of persuasion science
  • Plan how to harness AI to elevate the success of your ethical persuasion practices
  • Plan how to harness AI to detect and reject others’ unethical practices

There’s a science-based approach to applying the Principles of Persuasion with maximum efficacy. Join Dr. Gregory Neidert, Board Member of the Cialdini Institute, as he guides you through his highly acclaimed Core Motives Model of Social Influence. This will enable you to leverage the Principles of Persuasion and maximize your persuasive success.

After this keynote, you’ll be able to:

• • Understand why the Principles are not equally effective across situations
  • Avoid common, clumsy “shotgun” approaches to employing the Principles and become more strategic and surgical in the ways you use them
  • Distinguish the three core motives that move people to say yes to a request and the Principles associated with each
  • Identify signals that indicate a specific core motive is “in play” and needs to be engaged to maximize your persuasive impact
  • Understand why Dr. Cialdini regards Dr. Neidert’s model as “indispensable in understanding how to most effectively apply the Principles of Persuasion.”

Much of coaching rests on your ability to influence clients to take the actions necessary for their personal and professional success. Join Brian Ahearn, Chief Influence Officer at Influence PEOPLE, LLC, and author of the LinkedIn course ‘Persuasive Coaching’, as he shares real-world experience and insights to help you incorporate the Principles of Persuasion into your coaching conversations.

After this keynote, you’ll be able to:

• • Select the best Principles of Persuasion at crucial points in the coaching process
  • Understand the essence of coaching and the pivotal role of a coach
  • Apply a reframing strategy to help move a coaching client from fear to confidence
  • Apply Pre-suasion to set the stage for more productive coaching sessions
  • Apply the Consistency principle to make coaching clients feel good about accountability

How do leading teams strengthen their culture with behavioral research? Dan Norris, Vice President of Talent Development at Holt Group and Senior Associate with Influence At Work, will share influence strategies that innovative companies (including a five-time championship NBA team) have successfully used to build lasting, engaging, and productive cultures. Whether you lead a major organization or a small team, these approaches will help you unify employees, focus energy and effort, and align behaviors with your leadership vision.

After this keynote, you’ll be able to:

• • Identify the most common core competency necessary to build lasting & engaging company cultures
  • Apply Unity and other influence principles to build trust and psychological safety within teams and organizations
  • Utilize pre-suasive strategies that focus attention on the vital few issues vs. the trivial many
  • Construct persuasive questions that reframe beliefs, boost accountability, and initiate action by amplifying the principle of Consistency
  • Apply Contrast strategies that reduce employee resistance and refocus unproductive behavior

Applying the Principles of Persuasion as a CEO or leader of any organization can improve results across a broad range of challenges. Join Dr. Christopher Phelps as he breaks down how to ethically leverage the principles in such a leading role. Benefit from his expertise in systematically and successfully applying them as CEO of The Phelps Institute, Dental Membership Direct, and Golden Goose Scheduling.

After this keynote, you’ll be able to:

• • Apply the principles to influence your team to be committed to the company culture
  • Apply the principles to attract new customers across a spectrum of marketing mediums
  • Persuade new customers to schedule an appointment or take the next action step in your conversion process
  • Communicate your products and services to turn a need in your mind into a want in theirs
  • Build customer loyalty and close the door on customer attrition

Understanding the science of persuasion can significantly elevate your sales success. Join Brian Ahearn, Chief Influence Officer at Influence PEOPLE, LLC, and author of the LinkedIn course ‘Persuasive Coaching’, to learn how you can bring the Principles of Persuasion into your sales process. This will make it easier for your clients to say ‘YES’ at every step of the sales cycle.

After this keynote, you’ll be able to:

• • Select the best Principles of Persuasion at each step in the sales process
  • Clearly define ‘selling’ and ‘value’, and understand why that’s crucially important
  • Understand why a Sr. Executive would extend a meeting by 45 minutes
  • Apply the Upfront Close strategy for an efficient sales approach
  • Apply the Feel-Felt-Found strategy for objection handling to reduce resistance

In his closing keynote, Dr. Cialdini will expand the persuasive power you’ve developed at this conference by taking you into the world of ‘Pre-Suasion.’ Here, subtle turns of phrase, seemingly insignificant visual cues, and apparently unimportant details of location can predispose others to be favorable to your message before they even receive it. This will enhance the benefits you obtain from the Influence Amplified conference.

After this keynote, you’ll be able to:

• • Place the right word, idea, or image just before your persuasive message
  • Defeat cost-cutting competitors
  • Overcome customers’ reluctance to try your newest offerings
  • Produce top performance, including from yourself
  • Establish a beneficial feeling of togetherness within your team

There’s an approach to systematically boost your online results. Join Bas Wouters, CEO of the Cialdini Institute and author of the award-winning book ‘Online Influence’, as he guides you through an easy-to-apply framework that helps you turn science-based behavioral principles into winning online strategies.

After this keynote, you’ll be able to:

• • Strategize from this science-based framework to boost results across all online channels
  • Drive continuous improvement by leveraging each of its three factors
  • Apply the Simple Question Strategy, which doubled reviews for the Dutch Amazon.com.
  • Apply the Decision Aid Strategy, which boosted click-through rates by 25% for a major whitegoods retailer
  • Apply the Hobson+1 Strategy, which doubled response rates to a customer satisfaction survey for a European bank

In a fast-paced, tech-driven world, understanding and successfully applying the science of human behavior is key for today’s professionals to thrive, and even more so for future generations. Join Pilar Bringas, Associate Marketing Professor at the Complutense University of Madrid, as she champions integrating behavioral studies into educational programs, workplace learning, and personal and organizational development.

After this keynote, you’ll be able to:

• • Identify the soft skills that transcend job titles in the age of change
  • Uncover the hidden benefits of mastering influence for personal and organizational growth
  • Effectively champion the adoption of behavioral science education in any organization
  • Apply persuasion techniques to engage with tech-savvy younger generations
  • Craft a success mindset that enables individuals and organizations to thrive amidst relentless change

There’s an approach to elevating every stage of the online buyer journey to drive more results. Join Duane “DJ” Sprague, Chief Marketing Officer at Shopper Approved, for a deep dive into the conversion path. Learn how to leverage science-based principles to compound traffic and conversions through practical applications of Pre-suasion, Social Proof, and Authority–from search to checkout.

After this keynote, you’ll be able to:

• • Apply the Conversion Path strategy to improve every step of the online buyer journey 
  • Apply a Pre-suasion strategy in search that improved traffic by 400% at ePestSupply.com
  • Apply Social Proof and Authority strategies that increased conversions by 272% at 
    Antegowheels.com 
  • Answer the 3 critical conversion questions most websites fail to address, which leads to them missing out on conversions
  • Establish trust immediately

In his opening keynote of our second day, Dr. Cialdini will discuss how advances in digital communication tools are separating us from the human connections to one another (such as closeness, approval, and trust) that lead others to want to say “YES” to us. Finally, he will demonstrate from the results of scientific research how building human connection into your digital tools can produce significant and immediate increases to your messages’ effectiveness.

After this keynote, you’ll be able to:

• • Understand how digital tools are pushing us to become Einstein’s “generation of idiots”
  • Recognize why sales of handmade products have surged recently, no matter their quality
  • Boost the viewed positivity of your brand with a small, person-like design element
  • Increase conversions by adding one humanizing declaration to your website’s landing page
  • Bring greater attention to the crucial features of your presentation by adding a single personalizing image