Gain Fundamental Insights and Immediate Results

Let’s face it…

We’re all in sales now.

Some struggle to close business deals daily. 

The rest goes to lengths to move people and get results all day, every day, to achieve a wide range of business goals, such as:

• Securing budgets
• Enhancing collaboration
• Gaining project approvals
• Getting support for their plans
• Building and maintaining partnerships

However, in this information-overloaded, stimulus-saturated, tech-driven world, people barely have the time and attention to appreciate your idea, suggestion, or proposal - no matter how good it is.



That’s precisely why sources like Forbes, the World Economic Forum, and LinkedIn consistently rank persuasive communication as a top skill for today’s business world.

So, it’s no longer sufficient to rely on hunches and guesses when persuading people. Instead, you’ll be significantly more successful if you master the fundamentals:

• Understanding human behavior

• Comprehending the decision-making process

• Applying the science of persuasion ethically, efficiently, and effectively

During our application workshop, you'll learn how to solve your most urgent business challenges using Dr. Robert Cialdini’s universal Principles of Persuasion.

Each participant will work on their own business challenge. This comprehensive approach ensures they’ll be able to:

• Apply what they learn directly

• Experience a deeply personalized and impactful learning experience

• Achieve immediate results

When the science is available… why use anything else?

Let’s crack the code to human decision-making together!

Tangible Results for Urgent Challenges

Mastering persuasion empowers you to drive success across various business areas. Here are some examples of business challenges you could address during our workshops.

• Leadership
  Developing an effective approach to gain approval for your strategic shift, ensuring agility in your fast-paced market
  
  
• Sales
  Creating a strategy for a value-based proposal rather than competing on price for next week’s top prospect
  
  
• Marketing
  Optimizing each step of the checkout process for your e-commerce platform to boost online conversions
  
  
• Communication
  Crafting an impactful message for your address on a significant reorganization to align all team members
  
  
• Procurement
  Developing a strategy to get a supplier to sign the contract that has been pending for so long
  
  
• HR
  Crafting a highly persuasive template for job postings to attract the best talent in this competitive market

These Are The 7 Shortcuts to Getting a YES

During your workshop, you’ll cover all of Dr. Cialdini’s universal Principles of Persuasion. You’ll learn how to apply them ethically, effectively, and efficiently, making them the shortcuts to getting the YES’s you need to accomplish your business goals.

   Reciprocity

People say YES to you if they owe you.

  Liking

People say YES to you – and want to do business with you – if they like you.

   Social proof

People say YES to your request if you show them that many others like them have been or are saying yes to it.

   Authority

People say YES to you if you show them that you’re an authority on the topic, or that established authorities agree with you.

   Scarcity

People say YES to you if you can show them that what you’re offering is scarce, rare, or dwindling in availability.

   Consistency

People say YES to your request if you show them how it’s consistent with what they’ve already said or done, especially in public.

   Unity

People say YES to you if you can arrange for them to see you as sharing goals, values, or identities.

Delivered by Elite Persuasion Trainers

You’ll exclusively receive your workshop from a Cialdini Method Certified Trainer (CMCT). They were personally selected and trained by Dr. Cialdini and Dr. Neidert, and have passed rigorous requirements to earn and maintain their CMCT designation.

Dr. Gregory Neidert

Dr. Gregory Neidert is a Board Member of the Cialdini Institute. He has conducted research with Dr. Cialdini and is the director for Influence at Work.

As a professor of psychology and C-level organizational consultant, Dr. Neidert has worked with hundreds of clients in business, non-profit, and government. To help them successfully apply the Principles of Persuasion, he developed the Core Motives Model of Social Influence, which Dr. Cialdini regards as “indispensable in understanding why and how to most effectively apply the Principles of Persuasion.”

Dr. Neidert’s clients include: 

Bas Wouters, CMCT, CPT, CEC

Bas Wouters is Co-Founder and the CEO of the Cialdini Institute. He has been a confidant of Dr. Cialdini for years, both personally and in business.

After generating millions in sales as an entrepreneur, Bas became a world-class expert in persuasion and behavior design. In his bestselling and award-winning book ‘Online Influence’ he combines Dr. Cialdini’s work with that of other renowned behavior experts. Dr. Cialdini asked Bas to become CEO of the Cialdini Institute “because of the unique set of qualities he has as a persuasion expert, successful businessman, and close friend.”

Bas’s clients include: 

Dr. Christopher Phelps, CMCT, CPT

Dr. Christopher Phelps is an entrepreneur, general dentist, and an Amazon best-selling author of the books, Grow Your Dental Membership Plan and The COMPLETE Book On Dental Marketing. 

He is a certified Kolbe Trainer and is also an expert in the science of ethical influence and persuasion having received his Cialdini Method Certified Trainer (CMCT) certification under acclaimed behavioral scientist, Dr. Robert Cialdini.

Combining his skills as a dentist, entrepreneur, and expert in ethical persuasion, Chris founded and built multiple companies such as Golden Goose Scheduling, The Phelps Institute, Dental Membership Direct and Sunrise Dental Solutions. His current focus is growing Cialdini Institute as US Chief Executive Officer.

Chris’ clients include: 

Brian Ahearn, CMCT, CPT

Brian Ahearn is one of the Cialdini Method Certified Trainers, personally selected and trained by Dr. Cialdini. He specializes in applying the science of ethical persuasion in everyday business situations.

With over 35 years of business experience, Brian has held positions in underwriting and sales, and ran a corporate university. He has delivered keynotes, training, and coaching to all corporate levels. His first book, ‘Influence PEOPLE,’ was named one of the Top 100 Influence Books of All Time by BookAuthority. Additionally, he is the author of the popular LinkedIn courses ‘Persuasive Selling’ and ‘Persuasive Coaching.’ His Tedx Talk on pre-suasion has more than a million views.

Brian’s clients include: 

Dan Norris, CMCT, CPT

Dan Norris is one of the Cialdini Method Certified Trainers, personally selected and trained by Dr. Cialdini. He has a wealth of experience in the enterprise world.

Having worked with public, private, and governmental clients for over 25 years, Dan has contributed to measurable increases in performance, customer and employee satisfaction, marketing results, and millions in additional revenue. In addition to speaking, training, and coaching, he is Vice President of Talent Development at HOLT CAT, responsible for, among other things, preserving its highly successful Values Based Leadership™ program.

Dan’s clients include: 

Tommy Schaff, CMCT

Tommy Schaff is one of the Cialdini Method Certified Trainers, personally selected and trained by Dr. Cialdini. He is on a mission to revolutionize the world of sales.

A sales expert with a passion for ‘winning larger deals that make bigger differences,’ Tommy has a 30-year track record with a wide variety of clients. His approach honors individual authenticity while leveraging universal principles, with a generous dose of humor added in. A National Finalist at the Great American Speakoff, Tommy inspires his audiences with a unique blend of candor, insight, and creativity.

Tommy’s clients include:

Dr. Hoh Kim, CMCT

Dr. Hoh Kim is one of the Cialdini Method Certified Trainers, personally selected and trained by Dr. Cialdini. He leads the Influential Coaching practice at the Cialdini Institute as a Faculty Member.
 
Senior leaders from five continents have worked with Hoh for over 25 years. His mission is to help clients ask better questions to make better decisions as an executive coach. His academic articles and books were published internationally. Hoh was Managing Director of Edelman, the world’s largest independent PR firm, successfully leading the Korea office, then the largest operation in Asia Pacific. He is a woodworker and held two solo exhibitions in Seoul.

Hoh’s clients include:

Adrian Chong, CMCT

Adrian Chong is one of the Cialdini Method Certified Trainers, personally selected and trained by Dr. Cialdini. He specializes in applying the science of persuasion in everyday business situations.

He brings more than 30 years of experience in training, sales, management and entrepreneurship. As an organizational psychologist, he specializes in leadership conversations, motivation, persuasion and influence to help leaders become measurably more effective. He has extensive experience delivering talks and teaching these critical skills to government institutions and global corporations in Singapore, India, Indonesia, Hong Kong, China and Japan. Adrian is a dynamic speaker with great facilitation skills and sense of humor.

Adrian’s clients include: