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Applications now open—limited seats

$2,000 off until seats fill up

Join the Program Now >

Ready to Train a Top-3 Business Skill?

Join the May 2025 Licensed Trainer Cohort—and get $2,000 off onboarding:

  • Join while there’s room
  • Start delivering after week 2
  • Accelerate with a plug-and-play program

With 453 applicants, these 12 spots won’t stay open long.

Join the Program Now >
Or check the training schedule first
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In a Noisy World, Influence Wins

You already train people. 
You teach them valuable skills.
And you support them in the field.

But in today’s business world, that’s not enough.

Everyone’s overloaded. Everyone’s distracted. Everyone’s caught in the chaos, the pressure, their own agenda.

Your staff need to cut through all that noise—to move others in their direction and achieve their goals. 

So, the real question is:

Do they know how to ethically persuade?

Not just "influence"—but apply science-based, field-tested principles that actually move others to say YES.

 

ROI, That’s Why

Proven impact from companies applying Dr. Cialdini’s Principles of Persuasion

+45%

Increase in sales
of a home audio system
by applying the 
Principle of Scarcity

+34%

Premium check-outs
by applying the
Principle of Scarcity
and Pre-Suasion

+55%

Increase in McFlurry sales
by applying the 
Principle of Social Proof

£5 Billion

Extra collected
(HRMC - British Tax Agency)
by applying the 
Principle of Social Proof

+15,5%

More contracts signed
(London Real Estate Firm)
by applying the 
Principle of Authority

+300%

Increase in market share
by applying the 
Contrast Phenomenon
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Ethical Persuasion Is the Ultimate Business Skill

Influence and persuasion aren’t just for marketing and sales.

They shape leadership meetings.
They drive client conversations.
They power change initiatives.

They’re foundational to how we work, lead, and perform.

The research is clear:

  • Non-sales professionals spend 41% of their time persuading others.

  • For top managers, that number jumps to 80%.

And yet…

Almost no one is trained to do it well.

The result? 
Missed opportunities. Lost deals. Change that never lands.

The fix?
Embed ethical persuasion as a cornerstone skill—and results will follow:

  • From clearer communication to stronger leadership.

  • From better decision-making to improved conversions.

  • From increased sales to more effective talent retention.

It’s not a soft skill.

It’s a strategic advantage.

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This Is Where You Step Up

You don’t just deliver training.

You drive measurable change using a proven, science-backed system.

The Cialdini Institute developed a 3-step training model to turn insight into behavior, overcome the forgetting curve, and consistently drive results. 

It’s designed to embed influence as a strategic skill—across teams, functions, and leadership levels.

1. Engage
Start with a 1-hr keynote or a 2-hr workshop.
Introduce the science behind human decision-making and the 7 Principles of Persuasion.

2. Activate
Facilitate Application Workshops.
Guide teams as they work on their influence challenges and use the framework to create actionable strategies.

3. Scale
Deploy Dr. Cialdini’s flagship Practitioner Course—an on-demand training designed for deep skill-building and easy rollout across the organization. 
Self-paced. Certified. Scalable.

This is how organizations build a Culture of Persuasive Success—with you as their Licensed Trainer in Ethical Persuasion.

Join the Program Now >
Or check the training schedule first

 

We built this program to ensure that the powerful Principles of Persuasion are taught correctly and ethically—
by people we trust.
Dr. Robert Cialdini

Dr. Robert Cialdini

NY Times bestselling author of ‘Influence’ and Founder of the Cialdini Institute

Results from Licensed Trainers

These trainers joined the program.
Now they’re delivering results—and helping others do the same.

 

Andrei Bob

+557 Professionals Trained

“Within just a few months, I had already trained 557 finance professionals.”

– Andrei Bob, Trainer, Romania
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From Zero to Meta in 2 Weeks

“Within 2 weeks, I landed Meta as a client.”

– Leopold Ajami, Keynote Speaker, UAE
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High Impact, Low Effort

“Strategies from this program empowered my client to achieve an 83% price increase and a 93% surge in sales”

– Dr. Ahmad Misto, Influence & Growth Mentor, MENA Region
Belinda Shipp

Massive ROI for Clients

“You’ve given me confidence and enjoyment in what I do – knowing the massive impact our clients get.”

– Belinda Shipp, Marketing Director, UK
Pilar Bringas

Immediate Authority Boost

“I got invited by the University of Madrid in no time.”

– Pilar Bringas, Professor & Coach, Spain
Ezio_Sabatino

Training That Pays for Itself

“The Ethical Persuasion Program I teach now is so powerful that I receive continuous referrals”

– Ezio Sabatino, Chief Influence Officer, USA

They Use the Principles of Persuasion

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Your Path to Becoming a Licensed Trainer

This isn’t a passive learning course. It’s a hands-on, high-impact journey to becoming a Cialdini Institute Licensed Trainer in Ethical Persuasion—with everything you need to deliver results from day one.

Step 1: Build Your Foundation

Cialdini Certified Practitioner Course

  • 10-hour on-demand video program delivered by Dr. Robert Cialdini

  • Learn the science and application of the 7 Principles of Persuasion

  • Become a Cialdini Certified Practitioner before your cohort starts

 

Step 2: Master the Method

12-Month Trainer Development Track

In your first 2 weeks, you’ll complete 6 Onboarding Sessions guided by your Master Trainer—designed to get you training right away. From week 3, you can already start delivering keynotes and workshops. Over the next 12 months, you’ll continue to grow through:

  • Monthly live Trainer Development Workshops

  • Mid-Year Business Development Boost Workshops

  • Built-in buddy system & peer support network

  • Real-time application of the method in your own context 

 

Step 3: Deliver and Scale

Licensed Training Toolkit + Platform

  • Run keynotes, workshops, and programs with confidence

  • Access all official content: frameworks, decks, scripts, exercises, and business cases

  • Offer or sell 50 Practitioner seats to clients or teams—included in your license (value: $74,850)

  • Track participant results and scale your influence with ease

 
 

What’s Included

  • Full license to deliver all formats

  • Certified Practitioner Course (pre-work & license to offer and sell to clients)

  • 6 Bootcamp sessions (onboarding)

  • 6 Business Boost sessions (mid-year)

  • 12-month development program

  • 50 Practitioner Course seats (to offer and sell to clients)

  • Certification, badge, directory listing

  • Global trainer community: platform + app access

453 candidates applied—only 12 can start in May

Join the Program Now >
Or check the training schedule first

Is This for You?

This program is built for professionals who want to lead with impact—and teach what truly drives behavior.

3. The Power of Contrast_

Independent Trainer

You run workshops, but you’re ready to level up. This license offers you a 3-step training model to grpow your business.

  • Plug-and-play content you can deliver from week 2
  • New revenue stream based on real demand
  • Science-backed authority that sets you apart
Join the Program Now > Or check the training schedule first
5. Liking_

In-House Trainer

You’re responsible for performance across teams. This license helps you build a culture of persuasive success while advancing your career.

  • Top 3 future skill (World Economic Forum, Forbes, LinkedIn)
  • Built-in structure to train across departments
  • Opportunity to become the go-to authority in a cornerstone skill
Join the Program Now > Or check the training schedule first
9. Consistency_

Business Leader

You lead people and drive performance—but lasting change depends on behavior. This license helps you embed influence across teams.

  • Boost performance across sales, marketing & leadership
  • Train your teams in how to influence ethically
  • Lead change with a framework and tools that actually work
Join the Program Now > Or check the training schedule first

The World Is Demanding Ethical Influence 

It’s not just us saying it.

The World Economic Forum, LinkedIn, Harvard Business Review, and Forbes
all rank social influence and ethical persuasion as must-have skills for the future of work.

the world is demanding ethical influence

Because in today’s world of:

  • AI-driven complexity
  • Relentless information overload
  • Constant pressure to adapt and adjust...

…winning companies need people who can:

  • Communicate clearly
  • Drive action and decisions
  • Move others in their direction— ethically

This program isn’t riding a trend—it answers a global need, backed by science, built for results.

Ready to train the skill the world is asking for?

453 candidates applied—only 12 can start in May

Join the Program Now >
Or check the training schedule first
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Join a Global Community of Influence Experts

When you become a Licensed Trainer, you don’t do it alone.

You’ll be part of a growing international network of professionals who train, share, and support each other—all backed by the Cialdini Institute.

Inside the Community:

  • Access to your Master Trainer and Cialdini faculty
  • Connect with peers across the globe
  • Share tools, cases, and success stories
  • Stay sharp with updates, insights, and meetups
  • Grow with the support of a trusted, expert community

Curious what that feels like?
You’ll experience it from day one in the May cohort.

Join the Program Now >
Or check the training schedule first

Questions? We’ve Got Answers

We get it—saying yes to a license program is a serious decision.

Here are the most common questions we hear from future trainers like you.

It fits in perfectly. This program’s designed to complement what you already do. You’ll get science-backed, field-tested content you can integrate into your current offers—or deliver as standalone keynotes, workshops, or training programs. It saves you years of development time and adds instant credibility.

Join the Program Now >

You lose your edge. While others start delivering, sharing results, and positioning themselves as trusted experts, you’re still waiting. Someone else will be the first in your country, your niche, or your client’s boardroom. The cost of delay? Missed deals, missed visibility, and the missed chance to lead the conversation on ethical influence.

This isn’t about more to-do’s—it’s about being the one they call when it matters.

💡Clients are ready—don’t keep them waiting.

Join the Program Now

The program is built for busy professionals—and structured as a plug-and-play business model so you can start delivering quickly without overwhelming your schedule.

Here’s what to expect:

  • Weeks 1 & 2: Six live Bootcamp sessions (3 hours each) starting May 12
  • Monthly: One 2-hour development session from June 2025 through June 2026
  • Mid-Year (November): Six extra live sessions focused on business development, workshop delivery, and growing your impact

Everything is live on Zoom and designed to maximize outcomes while respecting your calendar.

Join the Program Now

We get it—timing matters. If May is too soon, we recommend booking a 1-on-1 call. We’ll walk you through your options, and if it’s a fit, you can still lock in this special offer for a future cohort.

Schedule Your 1:1 Call

You’ll be certified to train ethical persuasion using Dr. Cialdini’s world-renowned, science-backed framework.

You get:

  • A plug-and-play 3-step training model with proven results
  • Slide decks, scripts, exercises, and training guides
  • The Practitioner Course to scale training inside organizations
  • Marketing tools, peer support, and ongoing development
Join the Program Now

Here's Your Training Schedule

Built for impact. Backed by science. Designed for your busy schedule.

As a Cialdini Institute Licensed Trainer, you’ll follow a structured journey over 12 months that builds deep expertise, real authority, and measurable results.

Here’s exactly what your first year will look like:

✅ Pre-Work: Foundation

Cialdini Certified Practitioner Course

Before your first live session, you’ll complete the Cialdini Certified Practitioner Course—Dr. Cialdini’s on-demand training designed to help you apply the 7 Principles of Persuasion in real-world business contexts.

  • 10 hours self-paced

  • 11 video modules + exam

  • Official certificate & badge included

 

🧠 Step 1: Bootcamp Weeks

Live on Zoom | 6 sessions
8:00 AM – 11:00 AM EDT (New York)
14:00 – 17:00 CET (Paris)

Six live sessions to help you deliver from day one
You’ll follow a clear path from learning the essentials to confidently running your own ethical persuasion training.

Mon, May 12 — Session 1
Meet your peers & discover the 4 pillars of our method
Kick off with ethics, transformation, and Dr. Cialdini’s vision of effective training.

Wed, May 14 — Session 2
Map your audience & explore real-world influence challenges
Start practicing your 1-hour workshop with support from your trainer community.

Fri, May 16 — Session 3
Sharpen your skills
Refine your delivery and get expert feedback in live peer-assessment.

Mon, May 19 — Session 4
From content to experience
Learn to lead exercises and move from a 1-hour to a 2-hour training.

Wed, May 21 — Session 5
Master your 2-hour workshop
Practice, polish, and prepare to deliver with confidence.

Fri, May 23 — Session 6
Build your presence & grow your reach
Learn to invite, promote, collect feedback, and create ambassadors.

🎯 You’ll move forward with…
A ready-to-deliver 1-hour keynote, 2-hour workshop, science-backed content, and practical tools to start training right away.

 

📈 Step 2: Monthly Momentum

Live on Zoom | 12 monthly sessions
8:00 AM – 10:00 AM ET (New York)
14:00 PM – 16:00 PM CET (Paris)

Build real authority, stay sharp, and grow with your cohort
Each month, you’ll join a 2-hour development session to deepen your skills and stay on track.

  • Expand your influence with the 7 Principles
  • Learn from expert peers and stay inspired
  • Solve challenges from your client or team environment

🎯 You’ll move forward with…
These sessions are designed to help you keep delivering, refining, and scaling your training with impact. 

  

🚀 Step 3: Mid-Year Business Boost

Live on Zoom | 6 sessions
8:00 AM – 11:00 AM EST (New York)
14:00 – 17:00 CET (Paris)

Six live sessions to take your practice to the next level
Learn how to grow your business, position yourself as a go-to expert, and secure long-term impact inside organizations.

Wed, Nov 12 — Session 1
Define your influence challenges
Identify meaningful client or team challenges and align them with persuasive outcomes.

Mon, Nov 17 — Session 2
Deliver your keynote with confidence
Practice your keynote in a live setting—get feedback and refine your message.

Wed, Nov 19 — Session 3
Build trust with the right audience
Craft your audience list and gather high-impact testimonials that support your authority.

Fri, Nov 21 — Session 4
Show your impact—and monetize it
Capture measurable results, communicate outcomes, and turn them into business opportunities.

Mon, Nov 24 — Session 5
Facilitate a full-day workshop
Practice delivering a full-day session and work through real-life objections and questions.

Wed, Nov 26 — Session 6
Turn momentum into growth
Implement your plan, activate marketing tools, and commit to your next strategic steps.

🎯 You’ll move forward with:
A toolkit to scale your business, land new clients, and grow your authority using science-backed influence training.

 

🛠️ Ongoing Resources to Help You Succeed

✔ Additional Marketing & Sales Workshops
✔ Built-in buddy system & peer support network
✔ Toolkit with ready-made resources to scale fast

 

🏆 Built for Busy Professionals

✔ Live, interactive Zoom sessions
✔ Minimal prep, maximum ROI
✔ Fits alongside your current client work or leadership role

 

🔥 Special Offer—Limited Spots

Because you applied to the Trainer Workshop, you now qualify for a limited offer:
💡 $19,500 → now $17,500
💡 Or: 12 monthly payments of $1,950 → now $1,750

After year 1, you can renew your license annually for just $2,400—or cancel at any time.

With 453 applicants, these 12 spots won’t stay open long.

Join the Program Now >
Or see everything that’s included