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  • 4.6/5

based on 23,949 reviewers

Here’s Your Return on Investment

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These companies have boosted results with our training programs

Dr. Robert Cialdini’s “principles of persuasion” program is a terrific foundation for any organization desiring to improve its sales, negotiation, and change management skills efforts.
Arrowhead credit union

Steve Rue

Arrowhead Credit Union

Why This Is Your Breakthrough

You’ve tried it all.

Pretty much every training, course, or program has come your way, whether for leadership, sales, marketing, communication, procurement, or HR.

However, you keep running into the same issues:

  • Training lessons fade away as soon as the daily grind takes over.
  • Personal development gets stuck in yet another theory, model, or framework.
  • And as a result, outcomes are disappointing, and so is your return on investment.

Have you considered going deeper?

Tapping into the foundation driving all these business areas?

Mastering the ultimate business skill in today’s fast-paced world?

 


 

The real issue lies in gaining the skill to move people in the right direction:

  • Understanding human behavior

  • Comprehending the decision-making process

  • Applying the science of persuasion to influence others and achieve what you’re aiming for

Just think about it:

  • Non-sales professionals spend 41% of their time persuading, influencing, and convincing others.

  • For top managers, it’s a resounding 80%. (Or: 48 minutes per hour…)

  • And that’s not even counting your sales professionals.

Whether in leadership, sales, marketing, communication, procurement, or HR, ethical persuasion should be the cornerstone upon which you build and maximize your organization's success.

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It's why sources like Forbes, the World Economic Forum, and LinkedIn consistently rank persuasive communication as a top skill to learn in today’s business world.

Therefore, many of the world’s leading companies rely on us to:

  • Teach, train, and coach them on ethical persuasion 
  • Create a culture of persuasive success
  • And improve results across all business areas

So, what’s your next step?

Do you stick with the old ways?

Or do you go for the breakthrough that delivers a return on investment?

If you can spare just 20 minutes, one of our program consultants will be happy to share how other companies just like yours are tackling this.

This Principles of Persuasion course was excellent for our Senior Managers, customer service directors, and salespeople. We saw a measurable difference right away.
Margaret McMahon (CIGNA Healthcare)

Margaret McMahon

CIGNA Healthcare
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How We Get You There

  • Engaging keynotes
  • On-demand e-learning
  • Application workshops
  • In-depth teaching and coaching sessions
  • Internal trainer certification programs

Captivating Themes That Drive Success

Mastering persuasion empowers you to drive success across many business areas. Here are some highly captivating themes that leading companies engage us for.

  • Leadership
    Skillfully guiding your teams and driving results

  • Sales
    Closing more deals with science-based, ethical strategies

  • Marketing
    Delivering compelling messages that captivate and convert

  • Communication
    Cultivating strong relationships and collaboration

  • Procurement
    Negotiating smarter, securing better deals for all

  • HR
    Fostering a persuasive culture and winning the war on talent acquisition

I have participated in many high-quality programs, but this one was immediately useful. Additionally, I found that these principles have important relevance across many facets of our business.
Kronos Optimal Health

Kronos Optimal Health

How to Get Persuasion Into Your Organization

Some companies choose to have their training program delivered by our world-class certified experts, personally selected and trained by Dr. Cialdini and Dr. Neidert. Others opt to have their own in-house trainers trained, building up internal competency within the organization.

  Cialdini Trainers

  In-house Trainers

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Our colleagues here at Schering Health Care became much more personally effective whether they are new to their role or very experienced.
Schering Health Care

Tracy Hunter

Schering Health Care
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Now it’s up to you

Do you stick with the old ways? Or do you go for the breakthrough that delivers a higher return on investment? It’s entirely up to you, of course. But, if this is the moment, it's time to seize it.