Created by world-renowned experts
Dr. Robert Cialdini
Dr. Cialdini is known globally as the foundational expert in the science of influence and its ethical application.
His seven Principles of Persuasion have become a cornerstone for people serious about increasing their influence. The results of his scientific research, his sold-out keynotes, and his bestselling books have earned him a worldwide reputation and the label of ‘Godfather of Influence’. Ask 100 of the world’s top CEOs and entrepreneurs (including Elon Musk, Mark Cuban, and Jeff Bezos), and the book they most frequently mention is Influence.*
* Research by The Ways to Wealth, January 2022.
Dr. Gregory Neidert
Dr. Gregory Neidert is a Board Member of the Cialdini Institute. He has conducted research with Dr. Cialdini and is the director for Influence at Work.
As a professor of psychology and C-level organizational consultant, Dr. Neidert has worked with hundreds of clients in business, non-profit, and government. To help them successfully apply the Principles of Persuasion, he developed the Core Motives Model of Social Influence, which Dr. Cialdini regards as “indispensable in understanding why and how to most effectively apply the Principles of Persuasion.”
Bas Wouters
Bas Wouters is Co-Founder and the CEO of the Cialdini Institute. He has been a confidant of Dr. Cialdini for years, both personally and in business.
After generating millions in sales as an entrepreneur, Wouters became a world-class expert in persuasion and behavior design. In his bestselling and award-winning book Online Influence he combines Dr. Cialdini’s work with that of other renowned behavior experts. Dr. Cialdini asked Wouters to become CEO of the Cialdini Institute “because of the unique set of qualities he has as a persuasion expert, successful businessman and close friend.”
Warren Buffett
CEO Berkshire Hathaway
“‘Influence’ is one of the best business books of all time.”
Tim Ferriss
Lifestyle Expert and Bestselling Author
“I would really encourage people to study books like ‘Influence,’ so you get a fundamental set of principles that you can apply online, offline, to different tools, to direct copy, to complex sales in big organizations…”
Tobias Lütke
Founder Shopify
“‘Influence’ is one of the two books that made me a billionaire.”
Gwyneth Paltrow
Oscar-Winning Actress, CEO goop
“This ‘Influence’ is a classic: it delves into how and why influence works and the specific dynamics at play when leading a company.”
Gerry Allen
Former Vice President IBM
“I have always been impressed with his integrity, his honesty, his high ethics standards, the way that he conducts his life and his business.”
Guy Kawasaki
Silicon Valley Venture Capitalist
“Cialdini is the ‘Godfather of Influence.’ His book is the guiding light for how I conduct business – and in many ways how I live my life.”
Joe Polish
Founder Genius Network
The new ‘Influence’ is nothing short of a masterpiece. The writing is both timeless and worth reading immediately.
Tamsin Henderson
Owner Copy Kooks
“I recommend inhaling anything you can get your hands on by Robert Cialdini — books, podcasts, videos. He is the undisputed master of all things persuasion.”
Charlie Munger
Vice Chairman Berkshire Hathaway
“Robert Cialdini has had a greater impact on my thinking than any other scientist.”
Chris Voss
Wall Street Journal Best-Selling Author
“Anyone who wants their abilities in communication or negotiation to be at their highest level has to read Robert Cialdini's book. Your knowledge base is simply incomplete without it.”
Constance Dierickx
The Decision Doctor
“Cialdini is the expert on influence. His research reveals principles that any leader, or any person for that matter, can apply.”
Rory Sutherland
Vice Chairman Ogilvy & Mather
“His work, in codifying human behavior, has been priceless.”
Naval Ravikant
Entrepreneur and Angel Investor
“‘Influence’: classic, classic book. Everybody should read it, memorize it, and understand that the way that people influence other people is consistency, liking, authority, social proof, scarcity, and reciprocity.”
Annie Duke
Professional Poker Champion
“Robert Cialdini is a pioneer in translating complex scientific work into a fun and digestible form that the rest of us can understand and benefit from.”
Barry Ritholtz
Chairman and CIO Ritholtz Wealth Management
“Dr. Robert Cialdini has long been recognized as a leading voice in the fields of persuasion, compliance, and negotiation.”
What You Can Expect
You can offer a stand-alone program or blend Dr. Cialdini’s outline into your learning programs. Whatever your choice, we’ll be happy to team up and help you stand out.
- Program designed by the "Godfather of Influence"
- Educational support from Cialdini Certified Professionals
- Practical support from our Solutions Team
How Your Employees Will Benefit
Your employees will be able to apply the science of persuasion in an efficient, effective, and ethical way. This will give them a huge competitive advantage in numerous situations.
- Unique understanding of the science of persuasion
- Year-round access to Cialdini Certified Professionals
- Power boost for their skills, knowledge, and self-confidence
How Your Company Will Benefit
The official Cialdini program will boost your results and enhance your company’s prestige among job candidates. Research shows that 94% of employees would stay longer if companies invested in staff development.
- Boost for sales, marketing, HR, and other fields
- Immediate results from real-life business cases
- Distinctive employee benefit
Work On Real-Life Business Cases
During the program, your employees will work on their own real-life business cases. This will enable them to find practical solutions for their persuasion challenges on the spot.
- Process applicable to each influence challenge
- Direct application of newly acquired insights
- Immediate results
Daniel Kahneman
“Bob Cialdini is a great observer, and keen observations have been the key to some of his great work... It’s really inspiring to look at his work.”
Richard Thaler
“If the President had to have one advisor with him at all times, my nomination would be Bob Cialdini, the world’s most practical social psychologist, and the master of ‘influence’.”
Betsy Levy Paluck
“’Influence’ will continue to clarify and inspire the art and science of persuasion for years to come.”
Angela Duckworth
“Not only is he a world-class psychologist, he is a world-class human being.”
Adam Grant
“Without Bob Cialdini, I would not be a psychologist.”
Daniel Shapiro
“Whether you seek to boost sales, strike a better deal, or improve your relationships, ‘Influence’ offers scientifically tested principles that can change your life.”
Dorie Clark
“‘Influence’ is a modern business classic that has profoundly shaped the fields of marketing and psychology.”
Noah Goldstein
“When people find out that Bob Cialdini was my mentor, the most common response is: ‘Bob Cialdini is my hero.’ He is everything we hope to be as academics and frankly as people.”
Katherine Milkman
“Bob Cialdini is unquestionably one of the greatest social psychologists of the last century.”
American Psychological Association
“Robert Cialdini has been the go-to psychology expert in marketing since his best-selling book ‘Influence’.”
Peter Killeen
“Bob has always imbued his work with ethical principles. He’s always sought and found good reasons – economic reasons – for being ethical.”
Mark Schaller
“Bod has always had a real skill and a talent for connecting the science to stuff that real people – even if they’re not academics – actually care about.”
Richard E. Petty
“Bob’s work represents the very best of social psychology, combining both basic theory and conceptual along with an important application to the real world.”
Todd Rogers
“Future generations of psychologists will benefit and take inspiration from the approach that Bob uses to develop research ideas and ultimately study them.”
Nancy Gonzales
“Distinguished scholar, tremendous mentor, researcher, educator… Bob has truly been a scientist to emulate in so many ways.”
