
Why Now?
If you want to stay ahead of the competition today, you need to learn how you can effectively persuade others.
- Forbes: Top 3 Most In-Demand Power Skills in 2024
- World Economic Forum: Key Business Skills to Develop in 2024
- Don't miss out: Join the most innovative and winning marketeers
Boost Your Influence in Just 7 Days
By the end of this training, you'll be equipped with practical insights to enhance your influence and persuasion skills.
Dr. Robert Cialdini Reveals How to Leverage Reciprocity in Your Marketing Efforts
Dr. Robert Cialdini Shares The Power of the "But You Are Free" Effect
Dr. Robert Cialdini Reveals New Groundbreaking Research on Social Proof
Dr. Robert Cialdini Reveals How You Can Get Your Budget for Your Ideas
Dr. Robert Cialdini Reveals The Secret to Boost Online Conversions
Dr. Robert Cialdini Reveals How to Motivate People into Action
Dr. Robert Cialdini Reveals How To Boost Customer Loyalty
Don’t just take our word for it

Warren Buffett

“‘Influence’ is one of the best business books of all time.”

Gwyneth Paltrow

“This ‘Influence’ is a classic: it delves into how and why influence works and the specific dynamics at play when leading a company.”

Alex Hormozi

“Influence’ is a must-read for entrepreneurship, sales, and marketing.”

Tobias Lutke

“‘Influence’ is a book that made me a billionaire.”

Tamsin Henderson

“I recommend inhaling anything you can get your hands on by Robert Cialdini — books, podcasts, videos. He is the undisputed master of all things persuasion.”

Guy Kawasaki
Silicon Valley Venture Capitalist

“Cialdini is the ‘Godfather of Influence.’ His book is the guiding light for how I conduct business – and in many ways how I live my life.”

Russel Brunson

"I've been a fan of Dr. Cialdini for 2 decades! His work has had an insane impact on my business and life - thank you!"

Richard Thaler

“If the President had to have one advisor with him at all times, my nomination would be Bob Cialdini, the world’s most practical social psychologist, and the master of ‘Influence’.”

Rory Sutherland

“His work in codifying human behavior, has been priceless.”


Dr. Robert Cialdini
Over 7 Million Copies Sold
Dr. Cialdini is an award-winning and New York Times best-selling author. His books have sold over 7 million copies in 48 languages. With these programs, he now offers a significant next step by translating what’s in the books into highly practical programs, revealing the hidden gems that can’t be found in the books or anywhere else.