Warren Buffett
CEO Berkshire Hathaway
“‘Influence’ is one of the best business books of all time.”
Gwyneth Paltrow
Oscar-Winning Actress, CEO goop
“This ‘Influence’ is a classic: it delves into how and why influence works and the specific dynamics at play when leading a company.”
Alex Hormozi
Entrepreneur, investor
“Influence’ is a must-read for entrepreneurship, sales, and marketing.”
Tobias Lutke
Founder Shopify
“‘Influence’ is a book that made me a billionaire.”
Tamsin Henderson
Owner Copy Kooks
“I recommend inhaling anything you can get your hands on by Robert Cialdini — books, podcasts, videos. He is the undisputed master of all things persuasion.”
Guy Kawasaki
Silicon Valley Venture Capitalist
“Cialdini is the ‘Godfather of Influence.’ His book is the guiding light for how I conduct business – and in many ways how I live my life.”
Russel Brunson
Bestselling Author & Founder of ClickFunnels
"I've been a fan of Dr. Cialdini for 2 decades! His work has had an insane impact on my business and life - thank you!"
Richard Thaler
Professor of Behavioral Science & Economics Nobel Prize Winner
“If the President had to have one advisor with him at all times, my nomination would be Bob Cialdini, the world’s most practical social psychologist, and the master of ‘Influence’.”
Rory Sutherland
Vice Chairman Ogilvy & Mather
“His work in codifying human behavior, has been priceless.”
Over 7 Million Copies Sold
Dr. Cialdini is an award-winning and New York Times best-selling author. His books have sold over 7 million copies in 48 languages. With these programs, he now offers a significant next step by translating what’s in the books into highly practical programs, revealing the hidden gems that can’t be found in the books or anywhere else.