Patrick Van der Burght

Patrick van der Burght is not Dr Cialdini himself but has been teaching Dr Cialdini’s Principles of Persuasion to individuals and teams for over 20 years. He is an active, capable and licensed Cialdini Certified Coach and the first Cialdini Institute Licensed Trainer.

Patrick has a business and sales background in various industries, including real estate, aviation, high-end retail, wholesale and health. He enjoys training sales teams to master and apply Ethical Persuasion theories and helping them realise the successes that were always theirs to have by engaging the science of human decision-making and ethical persuasion.

Patrick, who is based in Melbourne, Australia, developed a passion and unwavering conviction for the ethical approach to persuasion in 2000 after he discovered the science explained by Dr. Cialdini. He was a sales representative at the time. He was happy with his role but frustrated by the lack of growth and success relative to his efforts. Patrick’s understanding and implementation of persuasion theory were guided by a coach who was training him to be a business consultant. Using the principles, he quickly achieved significant success. From then on, using and teaching sales professionals about persuasion became a passion.

As a valued Cialdini Certified Coach and Licensed Trainer, he enjoys speaking and teaching on Ethical Persuasion and seeing his students progress from understanding to mastering application skills. One of Patrick’s projects is to educate young adults about persuasion as an

important life skill so they can benefit from it their entire lives, be better leaders and make the world a better place.

In his free time, Patrick enjoys riding his Harley, Scuba Diving and flying small aircraft. He is happily married and loves spending time with his daughter.

Australia and New Zealand are close to home for Patrick and he is happy to travel and work with companies or individuals in the Australasian region and beyond. He is available for consultations, speaking, certification training and workshops.

Accomplishments

Author of the book 'How to Hear YES More Often - Harnessing the Power of Influence and Ethical Persuasion in Business'