Ezio Sabatino

With an impressive three decades of experience, Ezio Sabatino is a passionate marketing leader who has excelled in all facets of integrated marketing and communications, consistently driving increased revenue, and expanded market share using behavioral science.

Accomplishments

Currently serving as the Chief Influence Officer at Sabatino Marketing, LLC, Ezio is closely affiliated with the Cialdini Institute. In this capacity, he leverages his extensive knowledge to speak on, coach, mentor, and train individuals and businesses of all sizes in ethical influence and persuasion, drawing on the groundbreaking work of Dr. Robert Cialdini. As one of only 667 individuals worldwide (and the only one in CT) certified by Dr. Cialdini for this expertise, Ezio holds certifications in Ethical Influence, Ethical Online Influence, and most recently the first person worldwide to earn an Ethical Online Reputation Management certification from the Cialdini Institute and serves as a Founding Member.

From 2002 to 2023, Ezio has held influential marketing leadership roles, including as Interim Director of Marketing at Access Health CT, the state's official insurance marketplace, and Director of Marketing Acquisition & Retention for Individual Products, as well as Director of Marketing & Communications for Senior Markets at EmblemHealth and ConnectiCare. Notably, at ConnectiCare, he achieved a remarkable 38% growth in brand awareness and led marketing campaigns that secured #1 market share positions in three key business segments.

Ezio holds a Bachelor of Science degree in marketing with a minor in psychology from Sacred Heart University in Fairfield, CT. As a lifelong resident of Stratford, CT, he, and his wife, Lysa, are proud parents of three children and two grandchildren. Beyond his professional endeavors, Ezio loves dogs (especially rottweilers and boxers), is a shareholder and fan of the Green Bay Packers, and loves a good Bruce Springsteen and Billy Joel show.