Ezio Sabatino

With 32 years of experience, Ezio Sabatino is a marketing leader who excels in integrated marketing and communications, driving revenue and market share through behavioral science.

Accomplishments

Ezio Sabatino is Chief Influence Officer at Sabatino Marketing, LLC, an Official Partner of the Cialdini Institute and a Founding Member. He trains individuals and businesses in ethical influence and persuasion using Dr. Robert Cialdini’s principles. One of only 15 people in the US—and the only one in CT—certified by the Cialdini Institute, Ezio holds credentials in Ethical Influence, Ethical Online Influence, and is the first worldwide to earn a certification in Ethical Online Reputation Management.

From 2002 to 2023, Ezio held senior marketing roles, including Interim Director of Marketing at Access Health CT (the official insurance marketplace in CT) and leadership positions at EmblemHealth and ConnectiCare. At ConnectiCare, he drove a 38% boost in brand awareness and led campaigns that captured not one but three #1 market shares in key segments using Dr. Cialdini's principles.

Ezio earned a B.S. in marketing with a psychology minor from Sacred Heart University. A lifelong Stratford, CT resident, he and his wife Lysa have three children and two grandchildren. He’s a dog lover (especially rottweilers and boxers), Green Bay Packers shareholder, and fan of Springsteen and Billy Joel.