Belinda Shipp

WHAT I DO:

If you're:

• Tired of that sinking feeling when another potential customer slips away

• Fed up watching businesses around you grow - while you feel like you're missing something obvious

• Frustrated trying every new marketing trend only to find that nothing sticks

• Ready to stop guessing and start using proven psychological principles that actually work.

Then you're in the right place :)

SERVICES I PROVIDE:

💡 Science of Ethical Persuasion Training

💡 Psychology-Based Marketing Messaging

💡 Marketing Strategy - a systematic approach to achieving your business goals.

WHO I WORK WITH:

I partner with businesses (£2M-£50M turnover):

• B2B companies looking for proven growth strategies

• Professional service firms fighting to stand out in crowded markets

• Agencies and consultants ready to level up their impact

• Purpose-driven organisations and charities wanting to increase their influence.

Typically, I work directly with founders, CEOs, and senior marketing directors who aren't chasing the next shiny marketing object – they value substance and results.

WHY I'M DIFFERENT:

Marketing should never be based on guesswork. And when you understand how people make decisions, it doesn't have to be.

An official partner of the Cialdini Institute, I'm one of only seven licensed trainers in the science of ethical persuasion in the UK.

I’ve been around long enough to know that trends come and go, but solid principles stand the test of time. The marketing landscape may have changed over the years, but one thing hasn’t: how people make decisions. So that's where we'll focus - on what works.

MY PROMISE TO YOU:

You'll get clear, actionable guidance that combines the science of influence with proven marketing wisdom. No one wants to waste time on strategies that don't deliver - I'll give you a clear path to growth with compelling messages that captivate and convert.

HOW IT WORKS:

It all starts with a free 45-minute discovery call (don’t worry, it’s not a sales pitch!). It's a chance to explore if we're a fit to work together. Your time is precious, so my aim is that you'll leave that call with real value for your business, whether you decide to work with me or not.

Accomplishments

With 25 years of shaping marketing strategies for national brands and consulting across sectors, I bring the highest level of professional recognition as a Fellow of the Chartered Institute of Marketing (FCIM) and Chartered Marketer. This dual accreditation places me among marketing's most trusted strategists.