Dr. Ahmad Misto

Dr. Ahmad Misto is an Influence & Growth Mentor with more than 30 years of experience helping leaders and organizations across MENA and beyond achieve measurable, multimillion dollar growth.

As a founding member of the Cialdini Institute and the first Arabic Certified Coach in Ethical Influence worldwide, he serves as the MENA Manager, supporting professionals and teams to master the science of ethical persuasion in real business settings.

Dr. Misto is also the founder of MentorTrail™, an all in one platform that helps coaches, trainers, and experts productize their value and launch profitable online businesses in 30 days without needing advanced marketing, sales, or tech skills. His work combines rigorous behavioral science with practical strategy to build trust, increase conversions, and create sustainable growth.

Accomplishments

• First Arabic Certified Coach in Ethical Influence worldwide and founding member of the Cialdini Institute.

• Cialdini Institute MENA Manager, responsible for expanding ethical influence training across the region.

• Built MentorTrail™ from idea to full platform after investing 250K USD, enrolling 50+ early adopters of the methodology and tools.

• Creator of the “Made Simple” course series covering Business Growth, Sales Enablement, and School Enrollment.

• "Eduware Arabia" Country Manager, leading a team of 15 professionals and connecting 17 schools serving 14,000 students,

while training more than 1,200 academic and administrative staff on integrated digital solutions.

• Scaled sales for "Muhannad Holding" in Riyadh from 2M to 10M USD, achieving 60 percent growth in the Saudi market.

• Sold HMH and EdTech solutions across Lebanon, GCC, and KSA for more than 25 years, leading large scale educational transformation projects.

• Key presenter at global conferences in Riyadh, Dubai, Marrakesh, UAE, France, and the UK on education and technology.

• Featured twice on Abu Dhabi TV to discuss the future of technology and education.

• Awarded by H.E. Dr. Ahmed Al Issa, the Saudi Minister of Education (2017), for contributions to innovation in learning.