• 4.6/5

based on 22,543 reviewers

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Build & Scale Your Training Business

For marketing, sales and leadership training institutes

  • Licensed and certified to train on the #1 Business book selected by Elon Musk, Jeff Bezos, Warren Buffett and more
  • Get effective persuasive strategies used by us to attract clients, close deals, and deliver results
  • Join our top training institutes and earn over $500 an hour
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What Our Certified Coaches Say

Flavio Tosi

Flavio Tosi


“I was looking for more than just "know-how". I was looking for a "business model". I got more: an entire team dedicated to my success: it's amazing!

Thomas D.

Thomas D.


“Groundbreaking opportunity to help my clients create a "YES" culture!”

Leila Fujinaka

Leila Fujinaka


“I’ve gone through certifications before, and the professional execution that Cialdini’s Institute employs is by far the best Ive had the pleasure of participating in. And the quantity of practical, marketable content is a case of over delivering.”

Martin John

Martin John


“TI felt fully supported as I embarked on a new journey. Having access to big-hitting faculty members, who have incredible credentials in the industry, blew my mind!”

“Welcome to the Cialdini Institute. My team and I will be happy to provide you with everything you need to succeed.”

        - Dr. Robert Cialdini

                          NY Times Bestselling author of 'Influence' & 'Pre-Suasion'


Use These Free Tips To Make An Instant Impact

Persuasion's most common mistake

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Get 100% more Yes's on average

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500% more goal achievement

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We Provide A Plug-And-Play Business Opportunity

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Marketing emails

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Persuasive ads

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Social media content

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Sales presentations

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Sales scripts

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Sales training

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Keynote & training powerpoint presentations

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Never Run Out Of Business

Think about it... Every single day, individuals are actively persuading others. If you're the person realizing their goals, you will never run out of business.

Imagine Achieving These Results for Your Clients


Generating more leads


Closing more deals

Turn critics into supporters

Turning critics into supporters


Attracting the best professionals


Increasing employee effectiveness


Excelling with better strategic decisions

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Results We're Very Proud Of

How McDonald's increased revenue by 55%

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How Bose increased sales by 65%

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Not Your Average Certification Program

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Get leads

We show you our exact persuasive methods we use to attract our clients, from small to large enterprises.

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Close deals

We give you the powerful sales presentations and trainings we use to train our sales team.

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Deliver results

You will get all resources and training you need to achieve astonishing results for your clients.

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What Top Business Leaders Say About Dr. Cialdini

Warren Buffett

Warren Buffett

CEO Berkshire Hathaway

Influence’ is one of the best business books of all time.”


Tobias Lütke

Founder Shopify

“‘Influence’ is a book that made me a billionaire.


Alex Hormozi

Entrepreneur, investor

“Influence’ is a must-read for entrepreneurship, sales, and marketing.”

Gwyneth Paltrow-1-1

Gwyneth Paltrow

Oscar-Winning Actress, CEO goop

“This ‘Influence’ is a classic: it delves into how and why influence works and the specific dynamics at play when leading a company.”


Guy Kawasaki

Silicon Valley Venture Capitalist

“Cialdini is the ‘Godfather of Influence.’ His book is the guiding light for how I conduct business – and in many ways how I live my life.”


Tim Ferriss

Lifestyle Expert and Bestselling Author

“I would really encourage people to study books like Influence,’ so you get a fundamental set of principles that you can apply online, offline, to different tools, to direct copy, to complex sales in big organizations…”

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Gerry Allen

Former Vice President IBM

“I have always been impressed with his integrity, his honesty, his high ethics standards, the way that he conducts his life and his business.”


Joe Polish

Founder Genius Network

The new ‘Influence’ is nothing short of a masterpiece. The writing is both timeless and worth reading immediately.


Tamsin Henderson

Owner Copy Kooks

“I recommend inhaling anything you can get your hands on by Robert Cialdini — books, podcasts, videos. He is the undisputed master of all things persuasion.”


Charlie Munger

Vice Chairman Berkshire Hathaway

“Robert Cialdini has had a greater impact on my thinking than any other scientist.”

Chris Voss

Chris Voss

Wall Street Journal Best-Selling Author

“Anyone who wants their abilities in communication or negotiation to be at their highest level has to read Robert Cialdini's book. Your knowledge base is simply incomplete without it.”

Constance Dierickx 2

Constance Dierickx

The Decision Doctor

“Cialdini is the expert on influence. His research reveals principles that any leader, or any person for that matter, can apply.”

Rory Sutherland-1

Rory Sutherland

Vice Chairman Ogilvy & Mather

“His work, in codifying human behavior, has been priceless.”

Naval Ravikant

Naval Ravikant

Entrepreneur and Angel Investor

Influence’: classic, classic book. Everybody should read it, memorize it, and understand that the way that people influence other people is consistency, liking, authority, social proof, scarcity, and reciprocity.”

Annie Duke-1

Annie Duke

Professional Poker Champion

“Robert Cialdini is a pioneer in translating complex scientific work into a fun and digestible form that the rest of us can understand and benefit from.”

Barry Ritholtz-1

Barry Ritholtz

Chairman and CIO Ritholtz Wealth Management

“Dr. Robert Cialdini has long been recognized as a leading voice in the fields of persuasion, compliance, and negotiation.”

9 Extra Results You Can Deliver To Your Clients

Improved leadership skills

Improved leadership skills

Effective conflict resolution

Effective conflict resolution

Better customer retention

Better customer retention

Enhanced brand image

Enhanced brand image

Improved negotiation skills

Improved negotiation skills

Higher employee engagement

Increased employee engagement

Improved creative ideation

Improved creative ideation

Higher customer loyalty

Higher customer loyalty

Global competitive advantage

Global competitive advantage

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The Cialdini Effect for Your Training Institute

  • Boost yours and your trainers' authority with the only official Cialdini certification
  • Attract new clients, close more deals, and scale your business
  • Get higher paying clients
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Why partner with the Cialdini Institute


Why Partner With Cialdini Institute

  • Offer Self-paced learning, vitual live sessions, and in person training
  • Monitize our hidden gems that aren't in the books or anywhere else
  • Trainers, coaches, and consultants from 40+ countries chose this program
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Your signature next to Dr.Cialdini

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What Academics Say About Dr. Cialdini

Daniel Kahneman

Daniel Kahneman

Emeritus Professor of Psychology
Nobel Prize Winner

“Bob Cialdini is a great observer, and keen observations have been the key to some of his great work... It’s really inspiring to look at his work.”

Richard Thaler

Richard Thaler

Professor of Behavioral Science
Economics Nobel Prize Winner

“If the President had to have one advisor with him at all times, my nomination would be Bob Cialdini, the world’s most practical social psychologist, and the master of ‘influence’.”

Betsy Levy Paluck

Betsy Levy Paluck

Professor of Psychology and Public Affairs

“’Influence’ will continue to clarify and inspire the art and science of persuasion for years to come.”

Angela Duckworth

Angela Duckworth

University of Pennsylvania

“Not only is he a world-class psychologist, he is a world-class human being.”

Adam Grant

Adam Grant

Professor of Management and Psychology

“Without Bob Cialdini, I would not be a psychologist.”

Daniel Shapiro

Daniel Shapiro

Founder Harvard International Negotiation Program

“Whether you seek to boost sales, strike a better deal, or improve your relationships, ‘Influence’ offers scientifically tested principles that can change your life.”

Dorie Clark

Dorie Clark

Executive Education Professor

“‘Influence’ is a modern business classic that has profoundly shaped the fields of marketing and psychology.”

Noah Goldstein

Noah Goldstein

Professor of Management and Organizations

“When people find out that Bob Cialdini was my mentor, the most common response is: ‘Bob Cialdini is my hero.’ He is everything we hope to be as academics and frankly as people.”

Katherine Milkman

Katherine Milkman

Professor of Psychology

“Bob Cialdini is unquestionably one of the greatest social psychologists of the last century.”


American Psychological Association

“Robert Cialdini has been the go-to psychology expert in marketing since his best-selling book ‘Influence’.”

Peter Killeen

Peter Killeen

Emeritus Professor of Psychology

“Bob has always imbued his work with ethical principles. He’s always sought and found good reasons – economic reasons – for being ethical.”

Mark Schaller

Mark Schaller

Professor of Psychology

“Bod has always had a real skill and a talent for connecting the science to stuff that real people – even if they’re not academics – actually care about.”

Richard E- Petty-1

Richard E. Petty

Professor of Psychology

“Bob’s work represents the very best of social psychology, combining both basic theory and conceptual along with an important application to the real world.”

Todd Rogers

Todd Rogers

Professor of Public Policy

“Future generations of psychologists will benefit and take inspiration from the approach that Bob uses to develop research ideas and ultimately study them.”

Nancy Gonzales

Nancy Gonzales

University Provost

“Distinguished scholar, tremendous mentor, researcher, educator… Bob has truly been a scientist to emulate in so many ways.”

Get Your Name next to Dr. Cialdini On Our Certificates

  • A unique way to stand out
  • Impress your clients with your signature on the official Cialdini certificate.
  • Keep getting referrals because people will remember your name when they switch jobs

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Read what our clients say

Certificate Cialdini Certified Coach

Thousands of employees at Apple, Google, Microsoft, and other Fortune 500 companies have engaged in Dr. Cialdini’s programs