Four decades of the work, on the record.
Dr. Robert Cialdini, the “Godfather of Influence,” has spent more than 40 years building one of the most cited bodies of work in the science of persuasion. This is the library of his keynotes, TV interviews, podcasts, bestselling books, and press in one place.
Watching is free. The faster path to applying it is to measure your own influence across all 7 Principles, then sharpen the ones holding you back.
- 7M+
- Books sold worldwide
- 44
- Languages translated
- 40+
- Years of peer-reviewed research
Dr. Robert Cialdini · Author of Influence & Pre-Suasion
As featured in
- Harvard Business Review
- The Globe and Mail
- Success Magazine
Watch and listen: Robert Cialdini keynotes, interviews & podcasts.
63 talks, broadcast appearances and on-stage conversations, all of them playing here on the page. Flagship keynotes on the seven principles, television interviews, and the university lectures and honors behind the research that shaped Influence and Pre-Suasion. Free to watch, no sign-up, nothing to download.
Podcasts & interviews: listen on your next commute
Long-form conversations with Dr. Cialdini. Each opens the episode on the show's own page.
3 Takeaways · 2026
The Psychology of Influence with Robert Cialdini (#308)
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The Campaign | A Marketing Podcast by 97th Floor · 2026
What Most Marketers Get Wrong About Influence w/ Dr. Robert Cialdini, Author of Influence
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Unfinished Leaders · 2026
Why We Say Yes: Dr. Robert Cialdini on Influence and Persuasion
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Real Relationships Real Revenue · 2026
The Science of Influence and Relationship Building with Author Dr. Robert Cialdini
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Behavioral Science For Brands · 2026
Inside Influence: Live with Dr. Robert Cialdini
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Behavioral Grooves · 2026
The Godfather of Influence: The Lasting Impact of Robert Cialdini, Part 3
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Behavioral Grooves · 2026
Influence: What Makes Bob Bob
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Behavioral Grooves · 2026
The Godfather of Influence: How Robert Cialdini Changed the World, Part 1
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List Building Lifestyle with Igor Kheifets · 2026
Should You Use Fake Scarcity, How Social Proof Can Backfire, and Effective Ways To Bypass ChatGPT’s Guardrails With Dr. Robert Cialdini
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Nudge · 2025
Robert Cialdini: "Everyone Should Memorise This Persuasion Principle"
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Squiggly Careers · 2025
#452 Influence: The Psychology of Persuasion at Work with Robert Cialdini
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Miracle Mentality with Tim Storey · 2025
Dr. Robert Cialdini: The Godfather of Influence on the Art of Persuasion
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A History of Marketing · 2025
Dr. Robert Cialdini: “The Godfather of Influence” on the Seven Principles of Persuasion in Marketing
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Elevate with Robert Glazer · 2024
Robert Cialdini On Persuasion, Influence And Leadership
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I Love Marketing · 2024
40 Years of Influence Joe Polish's Special Interview with Dr. Robert Cialdini
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Family Office Podcast · 2024
Dr. Robert Cialdini on Maximizing Influence in the Age of Artificial Intelligence
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Perpetual Traffic · 2024
The 7 Bedrock Principles of Influence for Any Marketer with Dr. Robert Cialdini
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I Love Marketing · 2024
The World's Greatest Conversation on Behavior, Influence, and Negotiation: A One-of-Kind Interview by Joe Polish with B.J. Fogg PhD, Dr. Robert Cialdini, and Chris Voss
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Hidden Brain · 2023
Persuasion: Part 1
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Hidden Brain · 2023
Persuasion: Part 2
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Choiceology with Katy Milkman · 2023
The Beanie Bandwagon: With Guests Robert Cialdini & Yemisi Brookes
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Think Fast Talk Smart · 2023
76. Change My Mind: Using “Pre-suasion” to Influence Others
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Meikles & Dimes · 2023
100: The Godfather of Influence | Robert Cialdini, Professor ASU
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The Science of Success · 2023
The Godfather of Influence, Dr. Robert Cialdini
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My Unsung Hero · 2023
Bob Cialdini's Story
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Stanford Psychology Podcast · 2022
76 - Robert Cialdini: A Life of Influence
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Young and Profiting with Hala Taha · 2022
Robert Cialdini: World's #1 Influence and Persuasion Expert Shares All | Human Behavior| E196
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Freakonomics Radio · 2021
463. How to Get Anyone to Do Anything
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The Knowledge Project · 2021
#122 Robert Cialdini - The Principles of Persuasion
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The Jordan Harbinger Show · 2021
507: Robert Cialdini | A New Look at the Science of Influence
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The School of Greatness · 2021
The 7 Principles That Make People Say Yes | Robert Cialdini
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The Intrinsic Value Podcast · 2021
MI091: Warren Buffett’s #3 & Charlie Mungers #1 Business Book of All-Time w/ Robert Cialdini
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Masters in Business · 2021
Robert Cialdini on the Psychology of Influence (Podcast)
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Guy Kawasaki's Remarkable People · 2021
Dr. Robert Cialdini Returns
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Opinion Science · 2021
#37: Influence with Robert Cialdini
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The Prof G Pod with Scott Galloway · 2021
Principles of Persuasion — with Bob Cialdini
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Brainfluence with Roger Dooley · 2021
Robert Cialdini on the New and Expanded Influence
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Guy Kawasaki's Remarkable People · 2020
Dr. Robert Cialdini: The Godfather of Influence
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Masters in Business · 2018
Robert Cialdini on the Psychology of Persuasion (Podcast)
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EntreLeadership · 2017
#217: Dr. Robert Cialdini — Why People Say Yes
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Thinkers50 Podcast · 2016
Pre-suasion with Robert Cialdini
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The Learning Leader Show With Ryan Hawk · 2016
Robert Cialdini - The Godfather of Influence
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The Social-Engineer Podcast · 2016
Ep. 086 - But wait, there’s more! - with Dr. Cialdini
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Brainfluence with Roger Dooley
Unity: Robert Cialdini’s Surprising Seventh Principle
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The Science of Success
How to Triple the Rate of Your Success With One Simple Question
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Monocle Radio · The Entrepreneurs
Robert Cialdini on Pre-Suasion
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The Marketing Book Podcast
Pre-Suasion by Robert Cialdini
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The Acquirer’s Multiple
Lessons From One of Charlie Munger’s Favorite Authors
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One on One with Nick Nanton
Dr. Robert Cialdini
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We Study Billionaires · The Investor’s Podcast
Influence and Pre-Suasion with Dr. Robert Cialdini
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What the research says, applied.
Influence at Work · 2020Advice for Reducing Undesirable COVID-19 Behaviors
Recently, Dr. Deborah Birx, the Coronavirus Response Coordinator for the White House, declared there was only one thing available to change the course of the pandemic in the foreseeable future.
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Influence at Work · 2017Make Yourself Happier Using Principles of Influence
My new book, Pre-Suasion, explains what a communicator can do first to increase the chance an audience will move in a desired direction.
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Influence at Work · 2017Cialdini Asks: Richard Thaler
Cialdini Asks is a series of video interviews in which I ask experts in behavioral science about the journey that spurred their literary and academic work: how they wrote about it for a larger and more popular audience, the aspects of their content, and the motivations behind their work.
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Influence at Work · 2016The Principles of Persuasion Aren’t Just for Business
Webster’s defines a relationship as the way in which two or more people, groups, countries, etc., talk to, behave toward, and deal with each other.
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Influence at Work · 2016The Science Behind Why Some People Don’t Follow the Crowd
Social Proof – at some point most of us will have succumbed to its powerful draw.
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Books by Dr. Cialdini.
Influence: The Psychology of Persuasion
New and Expanded Edition
New York Times Bestseller
Pre-Suasion: A Revolutionary Way to Influence and Persuade
New York Times Bestseller
Yes! 50 Scientifically Proven Ways to Be Persuasive
with Steve Martin & Noah Goldstein
New York Times Bestseller
The Small BIG: Small Changes That Spark Big Influence
with Steve Martin & Noah Goldstein
Articles & case studies.
When the story is why people say yes, editors have turned to this research. International coverage of Dr. Cialdini's research on influence and the principles of persuasion.
How Basic Persuasion Can Bypass AI Safeguards
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AI Chatbots Can Be Just as Gullible as Humans, Researchers Find
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Researchers Used Persuasion Techniques to Manipulate ChatGPT into Breaking Its Own Rules
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Chatbots Can Be Manipulated Through Flattery and Peer Pressure
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Chatbots Aren’t Supposed to Call You a Jerk, but They Can Be Convinced
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These Psychological Tricks Can Get LLMs to Respond to “Forbidden” Prompts
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Sweet-Talk the Bots: New Research Shows How LLMs Respond to Human Persuasion Tricks
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Cialdini’s Continuing Influence: The Next 40 Years of Persuasion
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Persuading Large Language Models to Comply with Objectionable Requests
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Harnessing the Science of Persuasion
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The gentle science of persuasion, part seven: Unity
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What I Learned from Bob Cialdini
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This Should Be Labeled a Universal Principle of Influence
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Dr. Robert Cialdini: The Godfather of Influence
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Social scientist Robert Cialdini on persuasion
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Who Is Robert Cialdini? Meet the Master of Influence and Persuasion
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Why you say yes, even when you don't want to
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What's 'Pre-Suasion?' How marketers make us receptive to an ad
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‘Weapons of persuasion’ from Robert Cialdini
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The Science of Persuasion
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The Uses (and Abuses) of Influence
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Best & Brightest
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How to Get Someone to Like You Immediately
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Energy Use: Neighbor vs. Neighbor
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Peer Pressure Makes People More Likely to Pay Their Taxes
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The Powerful Persuasiveness of Introductions
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The Best Marketing Insight I’ve Received in the Past 5 Years
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1 on 1 with Dr. Robert Cialdini
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More 1 on 1 with Dr. Robert Cialdini
ReadThe studies behind the principles.
Peer-reviewed field experiments by Dr. Cialdini and his colleagues, from the door-in-the-face technique to the hotel towel study. Each links to the paper itself.
- Cialdini, Reno & Kallgren · 1990
A focus theory of normative conduct: Recycling the concept of norms to reduce littering in public places
Journal of Personality and Social Psychology
People follow a norm when it is on their mind. Showing what others do, or what they approve of, changes how much they litter.
Read the paper - Cialdini & Goldstein · 2004
Social Influence: Compliance and Conformity
Annual Review of Psychology
The standard review of why people comply and conform: to be accurate, to belong, and to see themselves well.
Read the paper - Schultz, Nolan, Cialdini, Goldstein & Griskevicius · 2007
The Constructive, Destructive, and Reconstructive Power of Social Norms
Psychological Science
Telling households they used less energy than neighbors made some use more, until a smiley face of approval was added.
Read the paper - Goldstein, Cialdini & Griskevicius · 2008
A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels
Journal of Consumer Research
The hotel towel study: a card saying most guests reuse their towels beat the standard environmental appeal.
Read the paper - Nolan, Schultz, Cialdini, Goldstein & Griskevicius · 2008
Normative Social Influence is Underdetected
Personality and Social Psychology Bulletin
Neighbors' behavior moved energy use most, while people rated it the least important reason they acted.
Read the paper - Cialdini, Demaine, Sagarin, Barrett, Rhoads & Winter · 2006
Managing social norms for persuasive impact
Social Influence
At Petrified Forest National Park, a sign stressing how many visitors steal wood increased theft.
Read the paper - Cialdini · 2003
Crafting Normative Messages to Protect the Environment
Current Directions in Psychological Science
Why public messages that lament how common a problem is can backfire, and how to word them instead.
Read the paper - Cialdini, Cacioppo, Bassett & Miller · 1978
Low-ball procedure for producing compliance: Commitment then cost
Journal of Personality and Social Psychology
Once people say yes to something, many stick with it even after the cost goes up.
Read the paper - Cialdini, Borden, Thorne, Walker, Freeman & Sloan · 1976
Basking in reflected glory: Three (football) field studies
Journal of Personality and Social Psychology
Students wore more school clothing, and said “we won”, after their team won.
Read the paper - Cialdini, Vincent, Lewis, Catalan, Wheeler & Darby · 1975
Reciprocal concessions procedure for inducing compliance: The door-in-the-face technique
Journal of Personality and Social Psychology
A large request that is refused, followed by a smaller one, gets far more yeses than the small request alone.
Read the paper
From watching influence to wielding it.
You have seen the research. Now apply it to the one case that matters most: yours. The 7-minute Influence Assessment gives a free preview of your strengths across all 7 Principles, and a clear path to the gaps costing you yeses.
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