Skip to content
  • 4.6/5

based on 22,543 reviewers

Welcome To The
Cialdini Institute

We're very pleased that you're visiting our website

Dr. Robert Cialdini has spent his entire career conducting scientific research on what leads people to say “yes” to requests. He has now founded the Cialdini Institute to share this knowledge with you. This will help you to be successful, and consequently a happier, more professional, and more confident person—a stronger contributor to a better world.

cialdini influence voor achtergrond CI-1

Our Team

Senior Advisory Board

Cialdini - linkedin profile image

Dr. Robert Cialdini

Founder Cialdini Institute
New York Times Bestselling Author

Screenshot 2023-06-13 at 08.48.55

Bobette Gorden

Co-founder Cialdini Institute

Gregory Neidert

Dr. Gregory Neidert

Director of Training

Executive Leadership

Bas Wouters

Bas Wouters

Co-founder & CEO Cialdini Institute

Jos Janssen

Jos Janssen

Chief Operations Officer

Jente Kamphuis - Circle Image

Jente Kamphuis

Chief Commercial Officer

Senior Program Consultants


Justin Quigley

Senior Program Consultant

Profile Photo (3)

Nick Castro

Senior Program Consultant

Customer Experience


Eily Cartwright

Customer Experience

Marketing & Branding Team

Roel Elsman

Roel Elsman

Social Advertising

Jaap Janssen Steenberg

Jaap Janssen Steenberg


Jasper Schenk

Jasper Schenk

SEA & Analytics

Jip Steur (1)

Jip Steur

Behavior Design

Tech Team

Dennis Jacobs

Dennis Jacobs

Web Development

Mike Vosters

Mike Vosters

Application Development

Marieke Westerterp

Marieke Westerterp

Hubspot Development

Our Faculty Members

Bas Wouters

Influence & Online Marketing

Ed Tate


Brian Ahearn


Dr. Hoh Kim

Influential Coaching

The Cialdini Code of Ethics

For those who gain power from knowing and using the Science of Influence, these are Dr. Cialdini’s established ethical guidelines. With these Principles that he has codified over the last 35 years comes great responsibility to:

- Be truthful

- Forgo manipulation of others

- Forgo manipulation of facts

- Use the principle(s) that already exist naturally in your situation.

- Use the principle that demonstrate what is wise for all concerned

- Refrain from using any Principle in a way that could injure your relationship.

- Inform (that is, educate) people into agreement

- Ensure any “contrast” used is relevant to the situation

- Own up to any mistake ASAP. And remember the “but”.

Over 7 Million Copies Sold

Dr. Cialdini is an award-winning and New York Times best-selling author. His books have sold over 7 million copies in 48 languages. With these programs, he now offers a significant next step by translating what’s in the books into highly practical programs, revealing the hidden gems that can’t be found in the books or anywhere else.

Cialdini boeken vrijstaand-1

Science, Ethics, Application

All of Dr. Cialdini's work is grounded in science. But there’s something he regards as just as important: ethics. Ethics are important not only because an ethical approach helps you do the right thing, but also because an unethical approach will backfire eventually, as his research clearly shows. Once you understand the science and respect the ethics, successful application will almost certainly result after signing up to follow one of Dr. Cialdini’s certification programs.


Our Solutions Team and Program Coordinators are happy to help you.
Whatever your question, please don’t hesitate to fill in this form.

Jente Kamphuis - Circle Image
Jente Kamphuis
Chief Commercial Officer

Eily in rondje
Eily Cartwright
Head of Solutions Team

Fill In Your Details