Warren Buffett
“‘Influence’ is one of the best business books of all time.”
Gwyneth Paltrow
“This ‘Influence’ is a classic: it delves into how and why influence works and the specific dynamics at play when leading a company.”
Alex Hormozi
“Influence’ is a must-read for entrepreneurship, sales, and marketing.”
Tobias Lutke
“‘Influence’ is a book that made me a billionaire.”
Tamsin Henderson
“I recommend inhaling anything you can get your hands on by Robert Cialdini — books, podcasts, videos. He is the undisputed master of all things persuasion.”
Guy Kawasaki
Silicon Valley Venture Capitalist
“Cialdini is the ‘Godfather of Influence.’ His book is the guiding light for how I conduct business – and in many ways how I live my life.”
Russel Brunson
"I've been a fan of Dr. Cialdini for 2 decades! His work has had an insane impact on my business and life - thank you!"
Richard Thaler
“If the President had to have one advisor with him at all times, my nomination would be Bob Cialdini, the world’s most practical social psychologist, and the master of ‘Influence’.”
Rory Sutherland
“His work in codifying human behavior, has been priceless.”
Meet Dr. Robert Cialdini
Dr. Cialdini spent his entire career conducting scientific research on what leads people to say YES to requests.
A small selection of his accomplishments:
- His seven Principles of Persuasion have become a cornerstone for any organization serious about effectively increasing their influence.
- His books, including ‘Influence’ and ‘Pre-Suasion,’ have sold more than 10 million copies in 48 languages.
- He is known globally as the foundational expert in the science of persuasion and how to ethically apply it in business.
