'Influence' is one of the best business books of all time.
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Warren Buffett
CEO of Berkshire Hathaway
4.6/5 based on 22,543 reviews
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Warren Buffett
CEO Berkshire Hathaway
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“‘Influence’ is one of the best business books of all time.”
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Tim Ferriss
Lifestyle Expert and Bestselling Author
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“I would really encourage people to study books like ‘Influence,’ so you get a fundamental set of principles that you can apply online, offline, to different tools, to direct copy, to complex sales in big organizations…”
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Tobias Lütke
Founder Shopify
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“‘Influence’ is one of the two books that made me a billionaire.”
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Gwyneth Paltrow
Oscar-Winning Actress, CEO goop
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“This ‘Influence’ is a classic: it delves into how and why influence works and the specific dynamics at play when leading a company.”
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Tony Robbins
Author & motivational speaker
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“Dr. Cialdini's work in the psychology of influence should be required reading for all business majors.”
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Daniel Pink
Author & speaker
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“If you want to know how to influence others, read Robert Cialdini's classic book, Influence.”
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Gerry Allen
Former Vice President IBM
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“I have always been impressed with his integrity, his honesty, his high ethics standards, the way that he conducts his life and his business.”
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Guy Kawasaki
Silicon Valley Venture Capitalist
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“Cialdini is the ‘Godfather of Influence.’ His book is the guiding light for how I conduct business—and in many ways how I live my life.”
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Joe Polish
Founder Genius Network
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"The new ‘Influence’ is nothing short of a masterpiece. The writing is both timeless and worth reading immediately."
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Tamsin Henderson
Owner Copy Kooks
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“I recommend inhaling anything you can get your hands on by Robert Cialdini—books, podcasts, videos. He is the undisputed master of all things persuasion.”
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Charlie Munger
Vice Chairman Berkshire Hathaway
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“Robert Cialdini has had a greater impact on my thinking than any other scientist.”
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Chris Voss
Wall Street Journal Best-Selling Author
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“Anyone who wants their abilities in communication or negotiation to be at their highest level has to read Robert Cialdini's book. Your knowledge base is simply incomplete without it.”
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Constance Dierickx
The Decision Doctor
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“Cialdini is the expert on influence. His research reveals principles that any leader, or any person for that matter, can apply.”
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Rory Sutherland
Vice Chairman Ogilvy & Mather
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“His work in codifying human behavior, has been priceless.”
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Naval Ravikant
Entrepreneur and Angel Investor
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“‘Influence’: classic, classic book. Everybody should read it, memorize it, and understand that the way that people influence other people is consistency, liking, authority, social proof, scarcity, and reciprocity.”
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Annie Duke
Professional Poker Champion
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“Robert Cialdini is a pioneer in translating complex scientific work into a fun and digestible form that the rest of us can understand and benefit from.”
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Barry Ritholtz
Chairman and CIO Ritholtz Wealth Management
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“Dr. Robert Cialdini has long been recognized as a leading voice in the fields of persuasion, compliance, and negotiation.”
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Allen Mireles
Owner Allen Mireles Consulting
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“In public relations, persuasion is a vital component of everything we do.”
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James Altucher
Entrepreneur & Angel Investor
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“If I can tell my children to read one post of mine, it would be this one. Influence is how they will navigate a world of uncertainty.”
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Ashton Bishop
CEO of Step Change
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“Ultimately, persuasion is a powerful tool. It can be used in both ethical and unethical ways. It is your responsibility to use it with honesty and with forethought.”
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Daniel Kahneman
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“Bob Cialdini is a great observer, and keen observations have been the key to some of his great work... It’s really inspiring to look at his work.”
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Richard Thaler
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“If the President had to have one advisor with him at all times, my nomination would be Bob Cialdini, the world’s most practical social psychologist, and the master of ‘Influence’.”
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Betsy Levy Paluck
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“’Influence’ will continue to clarify and inspire the art and science of persuasion for years to come.”
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Angela Duckworth
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“Not only is he a world-class psychologist, he is a world-class human being.”
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Adam Grant
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“Without Bob Cialdini, I would not be a psychologist.”
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Dorie Clark
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“‘Influence’ is a modern business classic that has profoundly shaped the fields of marketing and psychology.”
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Noah Goldstein
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“When people find out that Bob Cialdini was my mentor, the most common response is: ‘Bob Cialdini is my hero.’ He is everything we hope to be as academics and frankly as people.”
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Katherine Milkman
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“Bob Cialdini is unquestionably one of the greatest social psychologists of the last century.”
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American Psychological Association
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“Robert Cialdini has been the go-to psychology expert in marketing since his best-selling book ‘Influence.’”
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Peter Killeen
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“Bob has always imbued his work with ethical principles. He’s always sought and found good reasons—economic reasons—for being ethical.”
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Mark Schaller
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“Bob has always had a real skill and a talent for connecting the science to stuff that real people—even if they're not academics—actually care about.”
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Richard E. Petty
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“Bob’s work represents the very best of social psychology, combining both basic theory and conceptual along with an important application to the real world.”
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Todd Rogers
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“Future generations of psychologists will benefit and take inspiration from the approach that Bob uses to develop research ideas and ultimately study them.”
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Nancy Gonzales
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“Distinguished scholar, tremendous mentor, researcher, educator… Bob has truly been a scientist to emulate in so many ways.”
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Mark Schaller
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“Bob has always had a real skill and a talent for connecting the science to stuff that real people—even if they're not academics—actually care about.”
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