Why Persuasion Is Crucial to You
In this information-overloaded world people barely have the time and attention to appreciate your idea, suggestion, or proposal.
No matter how good it is...
Therefore, you need something else to move them in your direction and achieve what you aim for: persuasive communication.
No wonder, then, that sources like Forbes, the World Economic Forum, and LinkedIn consistently rank persuasive communication as a top skill to learn in today’s business world.
Whether in leadership, sales, marketing, communication, procurement, or HR, mastering the science of ethical persuasion is crucial to avoid missing out on business opportunities, such as:
- Closing deals
- Securing budgets
- Enhancing collaboration
- Gaining project approvals
- Getting support for your plans
Dr. Cialdini’s Persuasion Power Course for Business Success offers you science-based persuasion strategies to enhance your communication skills and boost your business success.
It’s ethical, it’s efficient, and it’s highly effective.
$897 now $347
Get Immediate Results
Dr. Cialdini's Persuasion Power Course for Business Success empowers you to drive results across business areas, for example:
- Leadership
Skillfully guiding teams to eliminate silent resistance - Sales
Applying ethical strategies to prevent losing high-value clients - Marketing
Crafting compelling messages that stop leads from turning to competitors
$897 now $347
Don't Lose Your Competitive Edge
If you want to stay ahead of the competition, you need to learn how you can effectively persuade others, as featured in:
- Forbes: “Top-3 Most In-Demand Power Skills to learn in 2024”
- World Economic Forum: “Key Business Skills to Develop”
- Harvard Business Review: “The C-Suite Skills That Matter Most”
ROI, That’s Why
Gain access to science-based insights and practical tips for business professionals in leadership, sales, marketing, communication, procurement, and HR:
- Keynote by Dr. Cialdini
- 7x Essential Business Insights
- 7x Quick Win Applications for instant results
Bonus: Crack the Code of Human Decision-Making
$897 now $347
11 Modules to Unlock the Ultimate Business Skill
You’ll gain Essential Business Insights and Quick Win Applications for each of Dr. Cialdini’s Principles of Persuasion.
Every module features brief, impactful videos designed for immediate impact.
Total Time: Just ±2.5 hours to sharpen your business skills
- Welcome to This Course (2:05 min)
- The Systematic Study of Persuasion: Past, Present, and Future (47:59 min)
- Small BIGs — Small Changes Delivering BIG Results (2:24 min)
- How to Tap into the Brain to Influence Decisions (26:32 min)
- How to Leverage Contrast to Amplify Each of the Principles of Persuasion (5:22 min)
- Essential Business Insight
People say YES to you if they owe you (2:02 min) - Quick Win Application
The best way to say thank you (2:59 min)
- Essential Business Insight
People say YES to you – and want to do business with you – if they like you (0:58 min) - Quick Win Application
How to boost your online conversions (2:20 min)
- Essential Business Insight
People say YES to you if you can arrange for them to see you as sharing goals, values, or identities (2:58 min) - Quick Win Application
How to gain support for your idea (2:29 min)
- Essential Business Insight
People say YES to your request if you show them that many others like them have been or are saying yes to it (2:01 min) - Quick Win Application
How McDonald's increased sales by 55 percent (2:39 min)
- Essential Business Insight
People say YES to you if you show them that you’re an authority on the topic, or that established authorities agree with you (1:45 min) - Quick Win Application
Persuasion's most easily correctable mistake (2:22 min)
- Essential Business Insight
People say YES to your request if you show them how it’s consistent with what they’ve already said or done, especially in public (1:57 min) - Quick Win Application
How the Boy Scouts increased donations by 366 percent (2:48 min)
- Essential Business Insight
People say YES to you if you can show them that what you’re offering is scarce, rare, or dwindling in availability (0:54 min) - Quick Win Application
How Bose increased sales by 45 percent (3:29 min)
- What’s Next? (2:01 min)
- More Learning Opportunities
- Download Your Certificate
Learn Straight from the Source
Meet Dr. Robert Cialdini 
Dr. Cialdini is known globally as the foundational expert in the science of persuasion and its ethical application. His books, including ‘Influence,’ have sold over 10 million copies and been translated into 48 languages.
Dr. Cialdini’s seven Principles of Persuasion have become a cornerstone for people serious about increasing their influence. The results of his scientific research, his sold-out keynotes, and his bestselling books have earned him a worldwide reputation and the label of "Godfather of Influence."
Dr. Cialdini’s clients include:
Warren Buffett
“‘Influence’ is one of the best business books of all time.”
Alex Hormozi
“Influence’ is a must-read for entrepreneurship, sales, and marketing.”
Tobias Lutke
“‘Influence’ is a book that made me a billionaire.”
Guy Kawasaki
Silicon Valley Venture Capitalist
“Cialdini is the ‘Godfather of Influence.’ His book is the guiding light for how I conduct business – and in many ways how I live my life.”
Russel Brunson
"I've been a fan of Dr. Cialdini for 2 decades! His work has had an insane impact on my business and life - thank you!"
Rory Sutherland
“His work in codifying human behavior, has been priceless.”
Earn Your Certificate
Upon completing this course, you’ll earn the official Certificate of Completion, a testament to your dedication to mastering persuasive communication and excelling in this ultimate business skill.
- Boost your authority
- Enhance your professional credibility
- Elevate your status across business areas
