Become a Cialdini Certified Practitioner

Research from LinkedIn shows that persuasion is one of the top 5 in-demand power skills in today’s professional workplace. This first module explains why. You’ll also gain critical insights into the science of persuasion, laying a solid foundation for everything you’ll learn in this program. This is your first step to becoming a true expert.

Understanding the seven Principles of Persuasion will help you achieve better results. But you’ll be even more successful if you apply them according to the science-based processes that you’ll find in this second module. Perhaps even more importantly, you’ll learn how to apply them in an ethical way.

Before taking a deep dive into the Principles of Persuasion, we’ll address the contrast phenomenon. In this module, you’ll learn all about the power of contrast and the best ways to use it as an amplifier for each of the seven Principles of Persuasion. Consider it a small gift to you as a future member of the elite of influence…

In the fourth module, you’ll gain a thorough understanding of the science behind the principle of reciprocity and its practical applications. You’ll encounter the "hidden gems" of the world of influence: the activators and amplifiers that engage and boost the Principles of Persuasion. You’ll learn how to master them not only for reciprocity in this module but also for the other principles in the following modules, giving you a unique competitive advantage over those who haven’t enrolled in this program.

You’ll like this fifth module on liking! You’ll learn how to use the commonly recognized principle of liking in novel and nuanced ways for negotiation and other persuasive purposes. Moreover, as you will in all the other principle modules, you’ll install what you’ve learned into your personal Action Plan. This means you can put those lessons into practice and get results right away.

Dr. Cialdini uncovered this Principle of Persuasion relatively recently, and added it to the expanded edition of 'Influence' in 2021. So, after completing this sixth module, you’ll be a part of the elite of influence that understands and applies this principle by harnessing the feeling of “we-ness” which will lead to assent from others. Speaking of unity…

Professionals in the online world often say that the social proof principle is their most productive. In this module, you’ll learn how to leverage its force both online and offline. And again, you’ll walk away knowing effective activators and amplifiers, and how to avoid common social proof mistakes that even major brands often make. But not you, ever again!

The authority principle is another booster of success. In the eighth module, you’ll learn the science behind it and how to apply it efficiently, effectively, and ethically. We promise the official Cialdini certificate will significantly add to your authority. You’ll want to display it on your office wall, on your desk, or in the background of your online meetings. Why? This module provides the evidence.

People want to be—and to be seen—as consistent with their existing commitments. In this ninth module, you’ll find out what activates and amplifies this drive. You’ll also learn how to incorporate it smoothly into your everyday persuasive appeals. 

You’re no doubt familiar with FOMO: the fear of missing out. In this last module, you’ll see how this phenomenon caused a product that usually sold for $3.95 to sell for $250. Sound too good to be true? Not by this stage of the program. By now, you’ll fully understand that applying the science of influence can lead to incredible results. You won’t want to “miss out.”

This is an online exam approximately 30-45 minutes in length. The questions are not so much about testing your factual knowledge, but about assessing your skills in applying what you’ve learned in the modules. To pass, you need to answer 70% of the questions correctly. Don’t worry—if you prepare for the exam thoroughly, we’re confident you’ll make it.

Learn the importance of understanding human decision-making as a key to influencing decisions and guiding individuals toward intended outcomes. You'll explore foundational aspects of decision-making, including Kahneman's theory of System 1 and System 2, and how Dr. Cialdini's principles of persuasion can be systematically applied to influence behavior effectively.

Gain an understanding of the power of contrast in persuasion and decision-making, learning how to use it effectively alongside Dr. Cialdini's seven universal principles of persuasion. The session highlights the significance of framing and context in influencing perceptions and decisions, emphasizing the ethical application of these techniques in various professional and personal scenarios.

Explore the principle of reciprocity and its profound impact on decision-making and persuasion. You'll learn how the sense of obligation created by reciprocity influences behaviors and decisions, even across generations and societies. The session also emphasizes the effectiveness of tangible and intangible gifts in activating the reciprocity principle, offering practical advice on using this principle ethically to increase persuasiveness and personal happiness.

Discover the principle of liking and its significant role in persuasion, learning how to establish strong relationships and connections swiftly and effectively. You'll explore various strategies, such as finding genuine similarities and giving compliments, to enhance your persuasive abilities. The session also addresses the psychological aspects of liking, including the impact of physical attractiveness and the halo effect, providing insights on how to ethically and effectively apply these principles in personal and professional scenarios.

Learn about the principle of unity and its significant impact on persuasion and decision-making. You'll understand how creating a sense of "we-ness" and belonging can profoundly influence attitudes and behaviors, even in challenging situations. The session provides insights into how unity differs from liking and social proof and explores ethical applications of this principle in various contexts, including co-creation and collaboration in organizational settings.

Explore the principle of social proof and its powerful impact on decision-making and persuasion. You'll learn how people often base their actions and decisions on what others do, and how this can be ethically utilized in various contexts like business and environmental initiatives. The session will cover examples demonstrating the effectiveness of social proof, including the strategic use of customer reviews and ratings, and provide insights on how to optimally present social proof to enhance credibility and influence.

Delve into the principle of authority and its significant influence on persuasion and decision-making. You'll understand how people often rely on individuals with superior knowledge or wisdom and how surface-level cues can trigger the perception of authority. The session includes compelling examples demonstrating the impact of authority, along with practical tips on how to ethically leverage this principle in various contexts. You'll also learn the importance of proper introductions, timing, and focusing on relevant credentials to enhance your persuasive abilities and the effective use of authority in reviews and endorsements.

Learn about the Principle of Consistency and its role in persuasion and decision-making. You'll explore how securing small, initial commitments can lead to larger commitments over time, and how people feel personal and interpersonal pressure to act consistently with their prior statements and actions. The session includes studies and examples demonstrating the effectiveness of consistency in various settings, including charity donations and consumer behavior. You'll gain insights into how to ethically leverage this principle by fostering active commitments and recognizing the different types of 'yes' responses in persuasive interactions.

Explore the Principle of Scarcity and its powerful impact on persuasion and decision-making. You'll learn how scarcity, driven by the fear of missing out (FOMO), can significantly influence behavior, often leading to irrational decisions. The session provides examples demonstrating the effectiveness of scarcity in various contexts, including marketing strategies, cryptocurrency investments, and even in negotiation settings. You'll gain insights into how to ethically leverage scarcity by highlighting what is unique or uncommon, using loss framing, and understanding the persuasive power of limited numbers and limited time offers. The session also covers how to effectively frame negotiations to create a sense of a deal to lose, thereby enhancing the likelihood of agreement.

Join us as we delve into the secrets of persuasion principles and learn how to combine them to unleash your superpowers. Whether you're looking to excel in your career, enhance your personal relationships, or simply become a more influential communicator, this session will provide you with the tools and insights you need.

We'll unravel the keys to success by understanding the importance of using the right principle at the right time. Whether you're navigating complex decisions, managing a team, or striving for personal growth, knowing when and how to apply the right principles can be a game-changer. Explore Dr. Gregory Neidert's Core Motives Model, a pivotal framework for understanding and selecting the most effective persuasion principle for any given situation. You will gain a deeper insight into the nuances of different contexts and how they align with specific persuasion tactics. This knowledge will empower you to skillfully choose the right principle to achieve your persuasive objectives, tailoring your approach to fit the unique dynamics of each circumstance.

Prepare to revolutionize your approach to collaboration in our upcoming mastermind session! We'll unveil "The Ultimate Collaboration Tool" – a scientifically and practically proven influence process that can supercharge your ability to work effectively with others. Whether you're leading a team, fostering partnerships, or simply seeking to enhance your collaborative skills, this session is your key to success.