Use Small Changes that Deliver Big Results
With The Science Of Ethical Influence
- Dr. Cialdini is trusted by Google, Coca-Cola, Allianz and companies like yours
- #1 Business book selected by Elon Musk, Jeff Bezos, Warren Buffett and more
- Customized training programs for small, medium and large enterprises
Generate more leads
Close more deals
Turn critics into supporters
Attract the best professionals
Increase employee effectiveness
Excel with better strategic decisions
Science
Not based on guesses, hunches, or our good ideas,
but 90+ years of research from around the world.
Application
Immediately transition theory into practice,
driving results from the very first day.
Ethics
This isn't manipulation, but ethical influence,
ensuring both short-term and long-term success.
Warren Buffett
CEO Berkshire Hathaway
“‘Influence’ is one of the best business books of all time.”
Tobias Lütke
Founder Shopify
“‘Influence’ is a book that made me a billionaire.”
Alex Hormozi
Entrepreneur, investor
“Influence’ is a must-read for entrepreneurship, sales, and marketing.”
Gwyneth Paltrow
Oscar-Winning Actress, CEO goop
“This ‘Influence’ is a classic: it delves into how and why influence works and the specific dynamics at play when leading a company.”
Guy Kawasaki
Silicon Valley Venture Capitalist
“Cialdini is the ‘Godfather of Influence.’ His book is the guiding light for how I conduct business – and in many ways how I live my life.”
Tim Ferriss
Lifestyle Expert and Bestselling Author
“I would really encourage people to study books like ‘Influence,’ so you get a fundamental set of principles that you can apply online, offline, to different tools, to direct copy, to complex sales in big organizations…”
Gerry Allen
Former Vice President IBM
“I have always been impressed with his integrity, his honesty, his high ethics standards, the way that he conducts his life and his business.”
Joe Polish
Founder Genius Network
The new ‘Influence’ is nothing short of a masterpiece. The writing is both timeless and worth reading immediately.
Tamsin Henderson
Owner Copy Kooks
“I recommend inhaling anything you can get your hands on by Robert Cialdini — books, podcasts, videos. He is the undisputed master of all things persuasion.”
Charlie Munger
Vice Chairman Berkshire Hathaway
“Robert Cialdini has had a greater impact on my thinking than any other scientist.”
Chris Voss
Wall Street Journal Best-Selling Author
“Anyone who wants their abilities in communication or negotiation to be at their highest level has to read Robert Cialdini's book. Your knowledge base is simply incomplete without it.”
Constance Dierickx
The Decision Doctor
“Cialdini is the expert on influence. His research reveals principles that any leader, or any person for that matter, can apply.”
Rory Sutherland
Vice Chairman Ogilvy & Mather
“His work, in codifying human behavior, has been priceless.”
Naval Ravikant
Entrepreneur and Angel Investor
“‘Influence’: classic, classic book. Everybody should read it, memorize it, and understand that the way that people influence other people is consistency, liking, authority, social proof, scarcity, and reciprocity.”
Annie Duke
Professional Poker Champion
“Robert Cialdini is a pioneer in translating complex scientific work into a fun and digestible form that the rest of us can understand and benefit from.”
Barry Ritholtz
Chairman and CIO Ritholtz Wealth Management
“Dr. Robert Cialdini has long been recognized as a leading voice in the fields of persuasion, compliance, and negotiation.”
Improved leadership skills
Effective conflict resolution
Better customer retention
Enhanced brand image
Improved negotiation skills
Increased employee engagement
Improved creative ideation
Higher customer loyalty
Global competitive advantage
John Doorbar
Training Director
“The Training at the Cialdini Institute is very intensive and thorough. The teaching quality is
extremely high and the training sessions are active and research-based.”
Dana Klein
VP, Sales Strategy and Planning
“Have studied Dr. Cialdini's work for over 30 years, this was by far the best way, I learned much more than I expected with the Institute approach.”
Pilar Bringas
Business advisor, author and teacher.
“‘Being passionate about people and communication, deepen my knowledge about influence and being able to help in disseminate this amazing science is certainly part of my purpose!!”
Susanna Morlino
Cognitive Psychologist
“‘A course that enables you to understand the real logic behind the use of the principles of persuasion. I very much appreciated the academic foundation of what was explained.”
Raul J. Wollmann
Hope Influencer
“Here there is knowledge that, when turned into skill, can transform lives”
