
Are your prospects going quiet after the pitch?
Get the free 39-page playbook from Dr. Robert Cialdini's research: word-for-word scripts and checklists so you stop losing the deals you should win.

Free · 39 pages · instant download
Then a short lesson a day for two weeks. Some emails tell you about our programs. Unsubscribe anytime. Privacy Policy.
Six tools you can use this week.
- Walk into first meetings prepared: the Meeting Prep Sheet covers who introduces you, the credentials that matter to this person, and what you genuinely share.
- Send proposals that get a yes: the Pre-Ask Checklist is ten questions to answer before any significant request.
- Prove it without bragging: the Proof Inventory helps you collect the proof you already have and use it where it moves people.
- Turn a small yes into the big one: the Commitment Ladder lays out honest steps to the decision.
- Give first, without discounting: the Gift Library lists 24 gifts that cost nothing but attention.
- Use it this week: a two-minute self-check, then a four-week plan, one principle at a time.
You probably have three questions.
Is it really free?
Yes. The PDF downloads the moment you sign up. We'll also send a short lesson a day for two weeks; some of those emails tell you about our programs, and you can unsubscribe anytime.
Will it work in my job?
It covers the moments that decide a yes in sales, leadership and coaching: the reply, the meeting, the trust, the follow-through and the decision.
Is this just theory?
Every page is a tool you fill in: scripts, checklists and scorecards, each built on published research, with the sources listed at the back.
You’d be learning from the source they learned from.
“Robert Cialdini has had a greater impact on my thinking than any other scientist.”

Charlie Munger
Vice Chairman, Berkshire Hathaway
“I've been a fan of Dr. Cialdini for 2 decades! His work has had an insane impact on my business and life — thank you!”

Russell Brunson
Bestselling Author & Founder of ClickFunnels
“Cialdini is the 'Godfather of Influence.' His book is the guiding light for how I conduct business — and in many ways how I live my life.”

Guy Kawasaki
Silicon Valley Venture Capitalist
You can stop losing the deals you should win.
Start with the free playbook: 39 pages from the author of Influence, more than 7 million copies in 44 languages.
Get my free playbook