Cialdini Institute

Are your prospects going quiet after the pitch?


Get the free 39-page playbook from Dr. Robert Cialdini's research: word-for-word scripts and checklists so you stop losing the deals you should win.

The cover of Influence, From the Source: the Five Yeses, from the research of Robert Cialdini, Ph.D.

Free · 39 pages · instant download

Then a short lesson a day for two weeks. Some emails tell you about our programs. Unsubscribe anytime. Privacy Policy.

What you get

Six tools you can use this week.

  • Walk into first meetings prepared: the Meeting Prep Sheet covers who introduces you, the credentials that matter to this person, and what you genuinely share.
  • Send proposals that get a yes: the Pre-Ask Checklist is ten questions to answer before any significant request.
  • Prove it without bragging: the Proof Inventory helps you collect the proof you already have and use it where it moves people.
  • Turn a small yes into the big one: the Commitment Ladder lays out honest steps to the decision.
  • Give first, without discounting: the Gift Library lists 24 gifts that cost nothing but attention.
  • Use it this week: a two-minute self-check, then a four-week plan, one principle at a time.
Before you sign up

You probably have three questions.

  • Is it really free?

    Yes. The PDF downloads the moment you sign up. We'll also send a short lesson a day for two weeks; some of those emails tell you about our programs, and you can unsubscribe anytime.

  • Will it work in my job?

    It covers the moments that decide a yes in sales, leadership and coaching: the reply, the meeting, the trust, the follow-through and the decision.

  • Is this just theory?

    Every page is a tool you fill in: scripts, checklists and scorecards, each built on published research, with the sources listed at the back.

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What the research did for them

You’d be learning from the source they learned from.

  • “Robert Cialdini has had a greater impact on my thinking than any other scientist.”
    Charlie Munger

    Charlie Munger

    Vice Chairman, Berkshire Hathaway

  • “I've been a fan of Dr. Cialdini for 2 decades! His work has had an insane impact on my business and life — thank you!”
    Russell Brunson

    Russell Brunson

    Bestselling Author & Founder of ClickFunnels

  • “Cialdini is the 'Godfather of Influence.' His book is the guiding light for how I conduct business — and in many ways how I live my life.”
    Guy Kawasaki

    Guy Kawasaki

    Silicon Valley Venture Capitalist

You can stop losing the deals you should win.

Start with the free playbook: 39 pages from the author of Influence, more than 7 million copies in 44 languages.

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