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Welcome to 7 Influence Lessons from Dr. Cialdini

Buffett, Kawasaki, Hormozi, Lütke, and you. Yes, you too have the potential to join these legends. Discover the secrets of those who have mastered Cialdini's Science of Persuasion.

Receive a 2-minute Persuasion Power Video lesson from Dr. Cialdini for the next 7 days. Specially designed for instant application in your daily routine.


Why Study Persuasion?

If you want to stay ahead of the competition today, you need to learn how you can effectively persuade others.

  • Forbes: Top 3 Most In-Demand Power Skills in 2024
  • World Economic Forum:  Key Business Skills to Develop in 2024
  • Science-based: The Best Decisions are Based on Science, Not Assumptions

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Boost Your Influence in Just 7 Days

By the end of this training, you'll be equipped with practical insights to enhance your influence and persuasion skills.

  • Lesson 1 - Reciprocity

    Dr. Robert Cialdini Reveals the Most Powerful Way to Say 'Thank You’

  • Lesson 2 - Commitment and Consistency

    Dr. Robert Cialdini Shares The Secret to Reach Your Goals

  • Lesson 3 - Social Proof

    Dr. Robert Cialdini Reveals How to Use Social Proof with Minority Support

  • Lesson 4 - Authority

    Dr. Robert Cialdini Reveals “The Most Easily Correctable Persuasion Mistake”

  • Lesson 5 - Liking

    Dr. Robert Cialdini Reveals a Secret to Boost Online Conversions

  • Lesson 6 - Scarcity

    Dr. Robert Cialdini Reveals How Bose Increased Their Sales by 45%

  • Lesson 7 - Unity

    Dr. Robert Cialdini Reveals How To Gain Support For Your Idea

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“I’ve devoted my entire career to the science of persuasion. Now it's time to share my knowledge with you, and help you be successful.”


Don’t Just Take Our Word For It

Warren Buffett

Warren Buffett

CEO Berkshire Hathaway

Influence’ is one of the best business books of all time.”


Tobias Lütke

Founder Shopify

“‘Influence’ is a book that made me a billionaire.


Alex Hormozi

Entrepreneur, investor

“Influence’ is a must-read for entrepreneurship, sales, and marketing.”

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Gwyneth Paltrow

Oscar-Winning Actress, CEO goop

“This ‘Influence’ is a classic: it delves into how and why influence works and the specific dynamics at play when leading a company.”


Guy Kawasaki

Silicon Valley Venture Capitalist

“Cialdini is the ‘Godfather of Influence.’ His book is the guiding light for how I conduct business – and in many ways how I live my life.”


Tim Ferriss

Lifestyle Expert and Bestselling Author

“I would really encourage people to study books like Influence,’ so you get a fundamental set of principles that you can apply online, offline, to different tools, to direct copy, to complex sales in big organizations…”

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Gerry Allen

Former Vice President IBM

“I have always been impressed with his integrity, his honesty, his high ethics standards, the way that he conducts his life and his business.”


Joe Polish

Founder Genius Network

The new ‘Influence’ is nothing short of a masterpiece. The writing is both timeless and worth reading immediately.


Tamsin Henderson

Owner Copy Kooks

“I recommend inhaling anything you can get your hands on by Robert Cialdini — books, podcasts, videos. He is the undisputed master of all things persuasion.”


Charlie Munger

Vice Chairman Berkshire Hathaway

“Robert Cialdini has had a greater impact on my thinking than any other scientist.”

Chris Voss

Chris Voss

Wall Street Journal Best-Selling Author

“Anyone who wants their abilities in communication or negotiation to be at their highest level has to read Robert Cialdini's book. Your knowledge base is simply incomplete without it.”

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Constance Dierickx

The Decision Doctor

“Cialdini is the expert on influence. His research reveals principles that any leader, or any person for that matter, can apply.”

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Rory Sutherland

Vice Chairman Ogilvy & Mather

“His work, in codifying human behavior, has been priceless.”

Naval Ravikant

Naval Ravikant

Entrepreneur and Angel Investor

Influence’: classic, classic book. Everybody should read it, memorize it, and understand that the way that people influence other people is consistency, liking, authority, social proof, scarcity, and reciprocity.”

Annie Duke-1

Annie Duke

Professional Poker Champion

“Robert Cialdini is a pioneer in translating complex scientific work into a fun and digestible form that the rest of us can understand and benefit from.”

Barry Ritholtz-1

Barry Ritholtz

Chairman and CIO Ritholtz Wealth Management

“Dr. Robert Cialdini has long been recognized as a leading voice in the fields of persuasion, compliance, and negotiation.”

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