40 Years of Influence
Dr. Robert Cialdini 
Dr. Robert Cialdini is Regent’s Professor Emeritus of Psychology and Marketing at Arizona State University; a THREE-TIME New York Times bestselling author, and a founder of the Cialdini Institute. He has published over 240 scientific peer-reviewed articles. Collectively, his books, including Influence and Pre-Suasion, have sold over 7 million copies in 49 languages. His You Tube video on Influence has had over 14 million views.
Robert Cialdini, is a titan in the fields of influence and persuasion. He is highly regarded academically and in business globally. He has spent his career publishing scientific research on what causes people to say “Yes” to requests ethically. The results of his research, his ensuing articles, and his New York Times bestselling books have led to his election to the National Academy of Sciences and the American Academy of Arts and Science.
Because of all this, he is known globally as “The Godfather of Influence”.
Dr. Christopher Phelps
Dr. Christopher Phelps is a highly accomplished entrepreneur. He is trained as a board-certified general dentist and an Amazon best-selling author. He is a certified KolbeTrainer, and is also an expert in the science of ethical influence and persuasion having received his Cialdini Method Certified Trainer (CMCT) certification under Robert Cialdini. Combining his skills as a dentist, entrepreneur, and expert in ethical persuasion, Chris founded and built multiple successful companies. His ability to put the Principles of Influence into action has resulted in measurable, meaningful, and palpable business achievements for himself and for others. His current passion is growing the Cialdini Institute as US Chief Executive Officer.
Dr. Gregory Neidert
Dr. Gregory Neidert is the Director of Training, Consulting and Certification for INFLUENCE AT WORK. Dr. Neidert specializes in applied research identifying solutions to remedy large scale social and organizational problems. Additionally, he developed the Core Motives Model of Social Influence. This model helps individuals understand how and when to most effectively employ the Principles of Influence. Dr. Neidert has helped hundreds of client organizations from corporates to governments. He was a faculty member in the Department of Psychology at Arizona State University for over 35 years receiving numerous honors and awards, including Outstanding Professor, Outstanding Faculty, Promoter of Excellence Award, and Research Fellow at the Lincoln Center for Private and Public Sector Ethics.
Dil Sidhu
Dil is a practicing advocate about the field of behavioural science and influence and persuasion, having first encountered Dr. Robert Cialdini’s renowned research in 2001. Since then, Dil has become a dedicated student, practitioner, and educator in this science. In 2005, he was trained and mentored by Dr. Cialdini and Dr. Gregory Neidert, to teach and apply the Principles of Influence to drive impact across public, private, and nonprofit sectors.
With extensive leadership experience in academia and business, Dil has held roles including Head of the Business School at Birkbeck, at University of London, Chief Content Officer, with Coursera, Vice-Dean and Professor of Management Practice at Columbia Business School, and Deputy Chief Executive with the London Borough of Lambeth.
Dil has also developed strategies and consulted for organizations like Honda Europe, AstraZeneca, PwC, The Washington Post, British Red Cross, Microsoft, BBC, and McKinsey, helping them harness the power of influence to achieve competitive advantage and organizational success.
Scott Brandley
Scott Brandley is an expert in reviews, social proof, and behavioral design. He is the co-founder and CEO of Shopper Approved and Trust Guard and has built over 40 different SaaS software products over his career. In 2006, one of Scott’s first software companies became the driving force behind StomperNet (one of the largest internet launches in history). Also in 2006, Scott launched Trust Guard®, a website security company that has helped to actively protect thousands of businesses and hundreds of millions of consumers for over 17 years. In 2010, Scott launched Shopper Approved®, an online rating and review platform that quickly became one the fastest growing, privately held companies in America, and has been featured nationally on the Inc.500, the Utah 100, and the Utah Fast 50.
Duane “DJ” Sprague
Duane “DJ” Sprague helps online brands grow by improving and amplifying their reputation, as well as increasing their site traffic and conversions. DJ has a rich background in ecommerce, enterprise sales, marketing, advertising, PR, and reputation management, working with major brands like Hyundai, Toyota, J.D. Power and Associates, NASCAR, the Utah Jazz, and hundreds of ecommerce websites.DJ holds a master's degree in integrated marketing communications with top honors and global 1st place awards, as well as multiple certifications in behavioral science, SEO, conversion rate optimization, and ecommerce marketing from CXL. He is also the co-author of Reputation King, co-host of The Ecommerce Traffic & Conversion Podcast, a keynote speaker, and CMO of Shopper Approved.