based on reviewers
Transform Your Career: Become a Certified Cialdini Licensed Trainer
Deliver Fortune 500-Endorsed Programs
- Get leads from our proven persuasive marketing campaigns
- Use our persuasive sales model to close high-ticket deals
-
Become the go-to expert in ethical persuasion
Imagine working for these companies... We get you there
Jim Kukral
“A must have certification for anyone involved in sales, marketing or any copywriting or persuasive based function.”
Will Nicholas
“I'm so relieved I didn't miss out on this opportunity to work with an organization that understands that integrity is the foundation of business and all human interaction.”
Joel L. Archer
“Dr. Cialdini delivers a brilliantly structured approach to learning and being transformed by the Certified Practitioner Program. Expertly crafted, dynamically supported and simply a thrill to discover his bullet proof method to exponentially increase your ability to ethically influence and persuade.”
Dr. Rita Felton
“The experience was empowering and once it was completed I felt extremely proud to be part of the Cialdini team.”
John Doorbar
"The Training at the Cialdini Institute is very intensive and thorough. The teaching quality is
extremely high and the training sessions are active and research-based.
The programme is enjoyable and I am very pleased and honoured to belong to a group of
highly qualified professionals."
Liliana Celis
"After listening to Dr Cialdini, life is not the same. Those new lenses he provides allow us to see the way we solve challenges in a completely unique and different way."
Prallhad G. Hunashikatti
“As a training manager, I am excited to coach my team on the Cialdini principles, empowering them to apply these powerful techniques in their interactions and drive success.”
Vered Kogan
“Outstanding world-class training by Dr. Robert Cialdini, complete with clear explanations, real-life examples, and practical action steps.”
Ashok Mani
“Good understanding of Human Behavior.”
Tatiana Aleshina
“Extraordinary support of Cialdini team and outstanding commitment to ethics,
Decades of behavioral science in a nut shell,
Here you get the unique opportunity not only skyrocket your business but skyrocket your life!”
Dr. Robert Cialdini
Master 4 Transformational Programs in Ethical Persuasion and Influence.
Delivery Formats: 1-hour keynote, 2-hour workshop, half-day workshop, full-day workshop.
Start delivering within 2 weeks!
Ethical Persuasion: The Ultimate Business Skill
Build Human connections in a digital world
Boost Certainty and Trust in Times of Uncertainty
A Supple Nudge to Motivate People into Action
How it works in 3 simple steps
Join Now
Get your full refund guarantee
Start driving revenue
Tony Robbins
“Dr. Cialdini's work in the psychology of influence should be required reading for all business majors.”
Alex Hormozi
“Influence’ is a must-read for entrepreneurship, sales, and marketing.”
Chris Voss
“Anyone who wants their abilities in communication or negotiation to be at their highest level has to read Robert Cialdini's book. Your knowledge base is simply incomplete without it.”
Russell Brunson
"I've been a fan of Dr. Cialdini for 2 decades! His work has had an insane impact on my business and life - thank you!"
Joe Polish
“The new ‘Influence’ is nothing short of a masterpiece. The writing is both timeless and worth reading immediately.”
Roger Dooley
“Despite the myriad ways marketers can use behavioral science and neuroscience to improve results, even after four decades Robert Cialdini's
Principles of Influence are the best place to start. They are timeless and have been proven to be effective.”
Curious about what you'll be speaking, training, and coaching on?
These strategies have delivered results for companies like Google, Berkshire, and Coca Cola. That’s why we’re confident enough to offer you a crazy guarantee—a full 100% refund if you don;t reach $10,000 in revenue within 90 days.
And that’s not all! We’re excited to share even more with you. Check out these powerful tips for FREE >>
GET INSTANT ACCESS TO THE FREE VIDEOS
These tips are just the beginning of what you will be training—imagine what the full program can do for your clients and your business!
How to get 100% more yesses with only 4 words
150% more sales by just changing 1 word
520% increase by using an hidden gem
Jim Kukral
“A must have certification for anyone involved in sales, marketing or any copywriting or persuasive based function.”
Will Nicholas
“I'm so relieved I didn't miss out on this opportunity to work with an organization that understands that integrity is the foundation of business and all human interaction.”
Joel L. Archer
“Dr. Cialdini delivers a brilliantly structured approach to learning and being transformed by the Certified Practitioner Program. Expertly crafted, dynamically supported and simply a thrill to discover his bullet proof method to exponentially increase your ability to ethically influence and persuade.”
Dr. Rita Felton
“The experience was empowering and once it was completed I felt extremely proud to be part of the Cialdini team.”
John Doorbar
"The Training at the Cialdini Institute is very intensive and thorough. The teaching quality is
extremely high and the training sessions are active and research-based.
The programme is enjoyable and I am very pleased and honoured to belong to a group of
highly qualified professionals."
Liliana Celis
"After listening to Dr Cialdini, life is not the same. Those new lenses he provides allow us to see the way we solve challenges in a completely unique and different way."
Prallhad G. Hunashikatti
“As a training manager, I am excited to coach my team on the Cialdini principles, empowering them to apply these powerful techniques in their interactions and drive success.”
Vered Kogan
“Outstanding world-class training by Dr. Robert Cialdini, complete with clear explanations, real-life examples, and practical action steps.”
Ashok Mani
“Good understanding of Human Behavior.”
Tatiana Aleshina
“Extraordinary support of Cialdini team and outstanding commitment to ethics,
Decades of behavioral science in a nut shell,
Here you get the unique opportunity not only skyrocket your business but skyrocket your life!”
Why Learn From Dr. Robert Cialdini and Cialdini Institute?
The Global Authority on Ethical Influence and Persuasion
When it comes to ethical persuasion, you deserve guidance from the best in the field.
Dr. Robert Cialdini is a renowned expert in behavioral science and ethical persuasion, with a proven track record of helping top organizations achieve measurable results.
Who Has Trusted Dr. Robert Cialdini?
Bas has worked with some of the world’s most recognized and successful brands, including:
> Apple
> American Express
> Coca Cola
> Microsoft
> Many, many more..
Author of Online Influence
Bas Wouters is the author of the acclaimed book Online Influence: Behavioral Science to boost your online results, making him a thought leader in the field.
When you join this program, you’re not just learning theory—you’re gaining insights from someone who has driven real results for world-class organizations.
Your Success is Risk-Free
No long-term contracts. Cancel anytime.
About Prof. Bas Wouters, CMCT, CPT, CEC
Prof. Bas Wouters is Co-Founder and the CEO of the Cialdini Institute. He has been a confidant of Dr. Cialdini for years, both personally and in business.
After generating millions in sales as an entrepreneur, Wouters became a world-class expert in persuasion and behavior design. In his bestselling and award-winning book Online Influence he combines Dr. Cialdini’s work with that of other renowned behavior experts. Dr. Cialdini asked Wouters to become CEO of the Cialdini Institute “because of the unique set of qualities he has as a persuasion expert, successful businessman, and close friend.”
