• 4.6/5

based on 22,185 reviewers

Boost Your Online Conversions

Free Workshop

  • ⭐⭐⭐⭐⭐  "Outstanding! " — 4.7/5
  • You can start boosting results immediately after this workshop
  • Dr. Cialdini: " A must-study for anyone involved in online influence. 
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How you can benefit immediately

During this highly practical, results-driven workshop, Bas Wouters will teach you how to boost your own and your clients' conversions.

👇 Some Case Studies you don't want to miss...

  • How Removing Distractions Increased Sales by 43.3%
  • How Curiosity Increased Clicks by 180%
  • How Bol.com Increased Reviews with 400%
  • How Seat Generated 2000% more Leads
  • How Keukenplaats Boosted Turnover by 3.1 Million Euros

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  • Can't attend? Don't worry, we'll share the recording.

Trusted by leading organizations around the world

Meet Your Expert, Bas Wouters

After generating millions in sales, Wouters pursued a higher calling: helping others master ethical influence to achieve the results they deserve. He became one of the world’s foremost experts in persuasion and behavior design, earning the trust of Dr. Cialdini, who handpicked him as CEO of the Cialdini Institute.

  • Trained thousands of professionals worldwide.
  • International Bestselling Author of 'Online Influence' .
  • Dr. Cialdini about Bas: "A valued friend, a visionary entrepreneur, and a truly inspiring authority in ethical persuasion "
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How SimCity Increased Sales by 43.4%

Learn how Simcity, a well-known brand, managed to significantly boost their sales through the power of online influence.

And how you can apply this technique.

simcity - convert webinar

How Bol.com Increased Reviews with 400%

With billions of euros in revenue, bol.com is the equivalent of the Dutch Amazon. Reviews play a crucial role in building trust and credibility with the audience. Uncover the secrets behind gathering more reviews than ever before.

bol.com - convert webinar

How Seat Generated 2000% more leads

Join us as we explore how a leading car manufacturer managed to multiply their leads online.

If you're looking to boost your lead generation efforts, you don't want to miss this case study.

Seat - convert webinar

Proven Success Among Industry Leaders


Scott Brandley, DJ Sprague

CEO & CMO, Shopper Approved, USA

“This course delivers very practical and easy-to-implement strategies that are proven to increase traffic, leads, and revenue. We have applied many of these principles on our client's websites and achieved tremendous results.”

Pilar Bringas

Associate Professor, University of Madrid, Spain

“The perfect mix between science and application for the online environment. A total must!!”

Stefan van Ballegooie

Team Lead Digital Transformation, Allianz, Netherlands

“Finally! A systematic approach that is both science-based and practically applicable. This not only boosts our results over a wide variety of products and disciplines, but also enhances our expertise and job satisfaction.”

Persuasion is all about translating science into practice. I’ve devoted my entire career to exactly that. Now it's time to share my knowledge with those who want to increase their persuasive success.
Robert Cialdini
Robert Cialdini

Dr. Robert Cialdini

NY Times bestselling author of Influence & Presuasion

Over 7 million copies sold

Dr. Cialdini is an award-winning and New York Times best-selling author. His books have sold over 7 million copies in 48 languages. With these programs, he now offers a significant next step by translating what’s in the books into highly practical programs, revealing the hidden gems that can’t be found in the books or anywhere else.

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Science, ethics, application

All of Dr. Cialdini's work is grounded in science. But there’s something he regards as just as important: ethics. Not only because an ethical approach helps you do the right thing, but also because an unethical approach will backfire eventually, as his research clearly shows. Once you understand the science and respect the ethics, successful application will almost certainly result after signing up to follow one of Dr. Cialdini’s certification programs.