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Trainer Information Workshop

April 17, Live on Zoom

Train the Skill That Gets the YES

Join the world’s #1 training program in ethical influence and behavior change:

  • Backed by science
  • Built for immediate results
  • Plug-and-play business model

Curious if this is right for you?
Join the free Trainer Information Workshop on April 17 ⏱️

Join the Workshop >
Or download the Program Guide
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In a Noisy World, Influence Wins

You already train people. 
You teach them valuable skills.
And you support them in the field.

But in today’s business world, that’s not enough.

Everyone’s overloaded. Everyone’s distracted. Everyone’s caught in the chaos, the pressure, their own agenda.

Your staff need to cut through all that noise—to move others in their direction and achieve their goals. 

So, the real question is:

Do they know how to ethically persuade?

Not just "influence"—but apply science-based, field-tested principles that actually move others to say YES.

 

ROI, That’s Why

Proven impact from companies applying Dr. Cialdini’s Principles of Persuasion

+45%

Increase in sales
of a home audio system
by applying the 
Principle of Scarcity

+34%

Premium check-outs
by applying the
Principle of Scarcity
and Pre-Suasion

+55%

Increase in McFlurry sales
by applying the 
Principle of Social Proof

£5 Billion

Extra collected
(HRMC - British Tax Agency)
by applying the 
Principle of Social Proof

+15,5%

More contracts signed
(London Real Estate Firm)
by applying the 
Principle of Authority

+300%

Increase in market share
by applying the 
Contrast Phenomenon
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Ethical Persuasion Is the Ultimate Business Skill

Influence and persuasion aren’t just for marketing and sales.

They shape leadership meetings.
They drive client conversations.
They power change initiatives.

They’re foundational to how we work, lead, and perform.

The research is clear:

  • Non-sales professionals spend 41% of their time persuading others.

  • For top managers, that number jumps to 80%.

And yet…

Almost no one is trained to do it well.

The result? 
Missed opportunities. Lost deals. Change that never lands.

The fix?
Embed ethical persuasion as a cornerstone skill—and results will follow:

  • From clearer communication to stronger leadership.

  • From better decision-making to improved conversions.

  • From increased sales to more effective talent retention.

It’s not a soft skill.

It’s a strategic advantage.

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This Is Where You Step Up

You don’t just deliver training.

You drive measurable change using a proven, science-backed system.

The Cialdini Institute developed a 3-step training model to turn insight into behavior, overcome the forgetting curve, and consistently drive results. 

It’s designed to embed influence as a strategic skill—across teams, functions, and leadership levels.

1. Engage
Start with a 1-hr keynote or a 2-hr workshop.
Introduce the science behind human decision-making and the 7 Principles of Persuasion.

2. Activate
Facilitate Application Workshops.
Guide teams as they work on their influence challenges and use the framework to create actionable strategies.

3. Scale
Deploy Dr. Cialdini’s flagship Practitioner Course—an on-demand training designed for deep skill-building and easy rollout across the organization. 
Self-paced. Certified. Scalable.

This is how organizations build a Culture of Persuasive Success—with you as their Licensed Trainer in Ethical Persuasion.

Join the Workshop >
Or download the Program Guide

 

We built this program to ensure that the powerful Principles of Persuasion are taught correctly and ethically—
by people we trust.
Dr. Robert Cialdini

Dr. Robert Cialdini

NY Times bestselling author of ‘Influence’ and Founder of the Cialdini Institute

Results from Licensed Trainers

These trainers joined the program.
Now they’re delivering results—and helping others do the same.

 

Andrei Bob

+557 Professionals Trained

“Within just a few months, I had already trained 558 finance professionals.”

– Andrei Bob, Trainer, Romania
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From Zero to Meta in 2 Weeks

“Within 2 weeks, I landed Meta as a client.”

– Leopold Ajami, Keynote Speaker, UAE
Marieke Dam2 (1)-1

High Impact, Low Effort

“I now deliver workshops with proven content and ready-made tools.”

– Marieke Dam, HR Specialist, Netherlands
Belinda Shipp

Massive ROI for Clients

“You’ve given me confidence and enjoyment in what I do – knowing the massive impact our clients get.”

– Belinda Shipp, Marketing Director, UK
Pilar Bringas

Immediate Authority Boost

“I got invited by the University of Madrid in no time.”

– Pilar Bringas, Professor & Coach, Spain
Tatiana Aleshina

Training That Pays for Itself

“Top-level content, deep insights, and plug-and-play solutions. It’s launched my career to a new level.”

– Tatiana Aleshina, CEO & Trainer, UK

They Use the Principles of Persuasion

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Your Path to Becoming a Licensed Trainer

This isn’t a passive learning course. It’s a hands-on, high-impact journey to becoming a Cialdini Institute Licensed Trainer in Ethical Persuasion—with everything you need to deliver results from day one.

Step 1: Build Your Foundation

Cialdini Certified Practitioner Course

  • 10-hour on-demand video program delivered by Dr. Robert Cialdini

  • Learn the science and application of the 7 Principles of Persuasion

  • Become a Cialdini Certified Practitioner before your cohort starts

 

Step 2: Master the Method

12-Month Trainer Development Track

In your first two weeks, you’ll complete 6 Onboarding Sessions guided by your Master Trainer—designed to get you training right away. From week 3, you can already start delivering keynotes and workshops. Over the next 12 months, you’ll continue to grow through:

  • Monthly live Trainer Development Workshops

  • Mid-year feedback sessions

  • Peer learning & coaching

  • Real-time application of the method in your own context 

 

Step 3: Deliver and Scale

Licensed Training Toolkit + Platform

  • Run keynotes, workshops and programs with confidence

  • Access all official content: frameworks, decks, scripts, exercises, and business cases

  • Offer 50 Practitioner seats to clients or teams (value $74,850)

  • Track participant results and scale your influence with ease

 
 

What’s Included

  • Full license to deliver all formats

  • Certified Practitioner Course (pre-work & licensable)

  • 6 onboarding sessions + 12-month development program

  • 50 Practitioner seats

  • Certification, badge, directory listing

  • Global trainer platform + app access


Curious how it fits your ambitions?
Join the free Trainer Information Workshop on April 17.

Join the Workshop >
Or download the Program Guide

Is This for You?

This program is built for professionals who want to lead with impact—and teach what truly drives behavior.

3. The Power of Contrast_

Independent Trainer

You run workshops, but you’re ready to level up. This license offers you a 3-step training model to grpow your business.

  • Plug-and-play content you can deliver from week 2
  • New revenue stream based on real demand
  • Science-backed authority that sets you apart
Join the Workshop > Or download the Program Guide
5. Liking_

In-House Trainer

You’re responsible for performance across teams. This license helps you build a culture of persuasive success while advancing your career.

  • Top 3 future skill (World Economic Forum, Forbes, LinkedIn)
  • Built-in structure to train across departments
  • Opportunity to become the go-to authority in a cornerstone skill
Join the Workshop > Or download the Program Guide
9. Consistency_

Business Leader

You lead people and drive performance—but lasting change depends on behavior. This license helps you embed influence across teams.

  • Boost performance across sales, marketing & leadership
  • Train your teams in how to influence ethically
  • Lead change with a framework and tools that actually work
Join the Workshop > Or download the Program Guide

The World Is Demanding Ethical Influence 

It’s not just us saying it.

The World Economic Forum, LinkedIn, Harvard Business Review, and Forbes
all rank social influence and ethical persuasion as must-have skills for the future of work.

the world is demanding ethical influence

Because in today’s world of:

  • AI-driven complexity
  • Relentless information overload
  • Constant pressure to adapt and adjust...

…winning companies need people who can:

  • Communicate clearly
  • Drive action and decisions
  • Move others in their direction— ethically

This program isn’t riding a trend—it answers a global need, backed by science, built for results.

Ready to train the skill the world is asking for?

Join the free Trainer Information Workshop on April 17.

Join the Workshop >
Or download the Program Guide
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Join a Global Community of Influence Experts

When you become a Licensed Trainer, you don’t do it alone.

You’ll be part of a growing international network of professionals who train, share, and support each other—all backed by the Cialdini Institute.

Inside the Community:

  • Access to your Master Trainer and Cialdini faculty
  • Connect with peers across the globe
  • Share tools, cases, and success stories
  • Stay sharp with updates, insights, and meetups
  • Grow with the support of a trusted, expert community


Want to know what it’s like from the inside?
Join the free Trainer Information Workshop on April 17.

Join the Workshop >
Or download the Program Guide

Questions? We’ve Got Answers

We get it—saying yes to a license program is a serious decision.
Here are the most common questions we hear from future trainers like you.

Join the free Trainer Information Workshop—we’ll walk you through the content, structure, investment, and answer your questions live.

Join the Workshop >

Absolutely. Many participants work in L&D, HR, or leadership roles and use this license internally to train teams and scale influence.

The May 2025 cohort starts on May 12. There are 12 seats available.

That’s exactly what this program is for. We will teach you the full methodology—starting with Dr. Cialdini’s Practitioner Course.

No problem—you can always book a 1-on-1 call with one of our Program Consultants. It’s non-binding and a great way to skip the line if you’re already considering joining.

Book a 1-on-1 call